Edinburgh and Aberdeen come up 'Donald Trumps' in millionaires list

25 August 2005

The figures are out, and the Scottish cities of Edinburgh and Aberdeen have beaten London to the top of the latest ‘Millionaire Neighbourhood Report’. London still dominates the chart however, with no less than nine locations featuring in the list of Top 20 postcode areas.

The full report compiled by marketing and consumer intelligence specialist EuroDirect – launched today – details the Top 100 postcode areas where the UK’s millionaires reside, and provides insight into who these people are in ‘The Millionaires Profile’.

EH4 in Edinburgh, which includes Blackhall and Barnton, tops the chart with 277 millionaires, closely followed by AB15 in Aberdeen where a further 240 of the financially elite reside (in areas such as Blacktop and Kingswells). London fights back however, with Hampstead (NW3) and Wimbledon (SW19) sitting in 3rd and 4th place, with 225 and 222 millionaires in residence respectively.

In fact SL6 in Maidenhead is the only post area to make it into the top 10 that isn’t located within London or one of the Scottish cities of Edinburgh, Aberdeen and Glasgow. Its 174 millionaires help it to achieve 9 th place in the chart.

 

Position

Postcode

Area

Including

Number of Millionaires

1st

EH4

Edinburgh

Blackhall, Barnton, Sliverknowles

277

2nd

AB15

Aberdeen

Blacktop, Kingswells, Fairley

240

3rd

NW3

London

Hampstead

225

4th

SW19

London

Wimbledon, South Wimbledon

222

5th

EH10

Edinburgh

Oxgangs, Swanton, Hillend

215

6th

SW3

London

South Kensington, Chelsea

179

7th

G61

Glasgow

Bearsden

176

8th

NW8

London

St John’s Wood, Lisson Grove

175

9th

SL6

Maidenhead

Stud Green, Woolley Green, Bray

174

10th

W8

London

Kensington

168

By analysing demographic data on all the millionaires throughout the UK, EuroDirect has been able to provide an average profile of who these people are. Surprisingly only 27% are registered as Company Directors, and there is a practically even split between male and female millionaires.

The Millionaires Profile:


  • Aged 45 years plus
  • 54% Male, 46% Female
  • Nearly 40% are single or living as unmarried couples
  • Living in homes ranging from council tax band ‘E’ to ‘H’
  • Only 27% are registered as Company Directors

Outside of the top 10, the next post area outside of London or Scotland is AL5 – Harpenden in Hertfordshire – which sits at joint 13 th place alongside SW6 in London (Fulham), both with 147 millionaire residents. Leatherhead (specifically KT22) in Surrey also makes the top 20, its 146 millionaires bringing it in joint 15 th place with London’s SW15.

 Position

Postcode 

 Area

 Including

 Number of Millionaires

1th

NW11

London

Golders Green, Child’s Hill

158

2th

EH12

Edinburgh

South Gyle, Cramond Bridge, Hermiston

155

3th

AL5

Harpenden

Kinsbourne Green, Blackmore End, Harpenden

147

4th

SW6

London

Parsons Green, Fulham

147

5th

KT22

Leatherhead

Givons Grove, Leatherhead

146

6th

SW15

London

Putney, Roehampton

146

7th

SO41

Lymington

Mount Pleasant, Pennington, Lymington

145

8th

N6

London

Highgate

138

19th

BN3

Hove

Hangleton, Aldrington, Hove

136

9th

HA4

Pinner

Pinner Green, Hatch End, Pinner

136


The ‘Millionaire Neighbourhood Report’ reveals that just 51 post areas in towns and cities across the UK are home to 100 or more millionaires. In fact, only the top five post areas have more than 200 of these highly affluent people in residence.

The report has been complied from EuroDirect’s ‘Millionaire’s Club’ database, which has been built from the capture of over 12 million shareholder records from the registers of FT Top 500 companies. By calculating the value of shares held in every company for each individual investor, EuroDirect has been able to identify over six million affluent investors, and over 50,000 millionaires. The full ‘Millionaire Neighbourhood Report’ is available on request.

John Dobson, Managing Director at EuroDirect comments: “Although the stock market continues to offer investors something of a turbulent ride, it has still helped to create thousands of millionaires, in all corners of the country. It’s always a fascinating study to look at which areas of the UK are home to millionaires, and it’s especially interesting to see London’s dominance in the chart shaken by Scottish cities.”

ENDS

For further information please contact:
Eulogy!   0207 927 9999   cig@eulogy.co.uk

Notes to Editors

About the Callcredit Information Group
Callcredit Information Group (www.callcreditgroup.com) brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to enable our client base of businesses and consumers to make informed decisions using our innovative products and services. The group is made up of two complementary divisions:

Marketing Solutions, providing specialist knowledge in customer analytics, consumer targeting, database building and hosting, marketing communications, business modelling and market analysis through three market leaders in their own fields: EuroDirect, Broadsystem and GMAP Consulting.

Credit Solutions, encompassing Callcredit, Legatio and DecisionMetrics – specialists in credit risk, ID verification services and tracing tools.

About EuroDirect
EuroDirect (www.eurodirect.com), the marketing services business within Callcredit information group and is one of the UK’s leading marketing suppliersThe company is well established in the field of direct marketing. Clients include over 40% of the UK's top 1,000 companies, including three of the top five largest multi nationals Examples are Npower, Airmiles, Capital One, Scottish and Southern, Barclaycard and HBOS. EuroDirect is a prime supplier of consumer data, targeting and segmentation systems, credit marketing services and software and technologies to help marketers undertake consumer profiling, analysis, targeting, data management, market analysis and decision support. EuroDirect also works internationally and has developed a suite of international segmentation tools under the CAMEO brand.