All I Want for Christmas...

05 December 2006

Christmas can be a particularly lonely time of year for the UK's population of singles, but the new Singles Report from marketing data and intelligence experts EuroDirect promises hope for meeting that someone special by revealing which Post Areas in the UK have the highest proportion of singles, as well as the areas with the greatest disparity between single men and women living alone.

The new report shows:

  • the top twenty UK post areas by population for singles living alone
  • that if it's love you're after, where to look to find your ideal man or woman by revealing the UK Post Areas with the greatest disparities between male and female singles living alone
  • the age bands of UK singles living alone and the gender disparities within each band. 

Who are the UK 's singles living alone?

Of the 9,899,196 single people living alone in the UK , identified from EuroDirect's Data Exchange database, 52% are female, which means there are nearly 500,000 more single females than males.

Ages of UK singles living alone

The 75-plus age band makes up the largest group of those living alone in the UK , accounting for nearly 20% of the UK single population (Table 1).

The 60-74 group make up just over 19% which means a total of almost 40% of the single people living alone in the UK are over 65.

But perhaps more surprising is that the 35-44 year olds group make up a very significant 20% of the single population living alone in the UK .

The 17-29 age group who would possibly be considered to be more likely to be single and living alone make up less than 9%, a total group of 846,381 young singles living alone in the UK.

Greatest disparities between men and women by age band of UK singles living alone


Examining the disparity between males and females across age groups, the greatest difference is identified in the over 75 years of age band, with 36% more women than men (Table 1).

In the 55 to 59 age group that disparity is 24% in the men's favour, yet in the 25-29 age group this disparity is reversed, with 24% more single women living alone than men.

Table 1: Age Bands of UK singles living alone

Age Band

% Male

% Female

% Of Total

17-20 yrs

43%

57%

2.05

21-24 yrs

41%

59%

1.41

25-29 yrs

38%

62%

5.09

30-34 yrs

47%

53%

7.60

35-39 yrs

49%

51%

10.14

40-44 yrs

53%

47%

9.52

45-49 yrs

59%

41%

7.83

50-54 yrs

61%

39%

8.57

55-59 yrs

62%

38%

8.68

60-64 yrs

54%

46%

6.73

65-69 yrs

42%

58%

7.05

70-74 yrs

43%

57%

5.36

75+ yrs

32%

68%

19.95

Unknown Age

57%

43%

0.02

Where are the UK 's singles that live alone?

The report reveals there are definite concentrations of single populations in the UK , with just the top ten Post Areas for singles significantly accounting for over 20% of all the UK 's singles living alone.

Birmingham has the most singles living alone with 281,742; contributing over 40,000 more singles to the report than its next rival Belfast , which has a population of 239,034 singles living alone (Table 2).

Glasgow and Sheffield are 3 rd and 4 th on the list with populations of about 221,564 and 215,965 singles living alone respectively.

According to the Singles Report, the best place to live to meet single people in the UK is The North, with Sheffield, Newcastle, Manchester and Liverpool all making the top ten.

London has a strong showing of singles living alone, with both SE and SW London Post Areas making the top ten, coming in at 8 and 9 on the list respectively.

Table 2: The top twenty UK post areas for singles living alone

 

Geographical Distribution of Singles (Post Area)

Total

1

B Birmingham

281,742

2

BT Belfast

239,034

3

G Glasgow

221,564

4

S Sheffield

215,965

5

NE Newcastle Upon Tyne

204,470

6

M Manchester

199,490

7

NG Nottingham

177,235

8

SE London SE

173,506

9

SW London SW

162,931

10

L Liverpool

155,717

11

CF Cardiff

153,046

12

BS Bristol

149,504

13

BN Brighton

145,623

14

EH Edinburgh

142,942

15

LE Leicester

135,181

16

PO Portsmouth

132,990

17

LS Leeds

130,316

18

N London N

129,320

19

PE Peterborough

127,525

20

E London E

125,023

The UK Post Areas with the greatest disparity between men and women singles living alone

The Singles Report identifies the Post Areas where singles have the greatest chance of finding love this festive season, hopefully just in time to make a connection in the run up to Valentines Day 2007 (Table 3 & 4).

Glasgow has the highest amount of female singles living alone compared to the men with nearly 40,000 more women than men. Belfast is second with over 30,000 more women and Edinburgh is third with over 25,000 more single females over males.

The North is again well represented in the female singles statistics; Liverpool is fourth with nearly 20,000 more single women and Sheffield rounds out the top five with over 15,000 more women than men.

Wales has a high proportion of single women compared to men with Swansea and Cardiff at 7 and 8 on the list respectively, boasting a combined total over 30,000 more single women than men.

When it comes to the greatest proportion of single men, Reading tops the stakes with the largest disparity between single males living alone to women, with over 10,000 more single males than females. Rochester is next best for finding single males living alone with nearly 9,500.

The Isle of Man is the 10 th on the list of post areas with more men than women with nearly 4,000 more single men living alone there than single women.

Table 3: Top 20 Post Areas for female singles living alone

 

Geographical Distribution (Post Area)

More Females Than Males

1

G Glasgow

39,760

2

BT Belfast

30,278

3

EH Edinburgh

25,096

4

L Liverpool

19,551

5

S Sheffield

15,531

6

B Birmingham

15,388

7

SA Swansea

15,304

8

CF Cardiff

15,236

9

SE London SE

14,076

10

NG Nottingham

13,357

11

LL Wrexham

13,306

12

ML Motherwell

13,085

13

BD Bradford

12,278

14

TS Cleveland

12,177

15

NE Newcastle Upon Tyne

11,524

16

DD Dundee

10,938

17

KA Kilmarnock

10,785

18

KY Kirkcaldy

10,785

19

DN Doncaster

10,283

20

BN Brighton

9,649

Table 4: Top 20 Post Areas for male singles living alone

Geographical Distribution (Postal Area)

More Males Than Females

1

RG Reading

10,711

2

ME Rochester

9,457

3

CM Chelmsford

7,990

4

W London W

6,824

5

HP Hemel Hempstead

5,624

6

BR Bromley

5,425

7

RH Redhill

5,155

8

AL St.Albans

5,047

9

LU Luton

4,280

10

IM Isle of Man

3,806

11

MK Milton Keynes

3,511

12

EN Enfield

3,338

13

UB Uxbridge

3,287

14

WN Wigan

3,253

15

SW London SW

3,209

16

TW Twickenham

3,095

17

JE Jersey

3,048

18

TN Tunbridge Wells

2,883

19

SN Swindon

2,746

20

NW London NW

2,590

John Dobson , Managing Director of EuroDirect comments:
“While our Singles Report is foremost designed to assist marketers to better target campaigns with accurate profiling of key segments of society, the data also provides interesting sociological insights into the very fabric of life in the UK. For many people, living alone is a lifestyle choice, but for others it is perhaps a situation they would prefer not to be in. By identifying the Post Areas where the UK 's singles living alone are located and the areas with the greatest amount of disparity between the genders this report might be able to help more than just marketers find who people want to connect with most.”

ENDS

For further information please contact:
Eulogy!   0207 927 9999   cig@eulogy.co.uk

Notes to Editors

About the Callcredit Information Group
Callcredit Information Group (www.callcreditgroup.com) brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to enable our client base of businesses and consumers to make informed decisions using our innovative products and services. The group is made up of two complementary divisions:

Marketing Solutions, providing specialist knowledge in customer analytics, consumer targeting, database building and hosting, marketing communications, business modelling and market analysis through three market leaders in their own fields: EuroDirect, Broadsystem and GMAP Consulting.

Credit Solutions, encompassing Callcredit, Legatio and DecisionMetrics – specialists in credit risk, ID verification services and tracing tools.

About EuroDirect
EuroDirect (www.eurodirect.com), the marketing services business within Callcredit information group and is one of the UK’s leading marketing suppliersThe company is well established in the field of direct marketing. Clients include over 40% of the UK's top 1,000 companies, including three of the top five largest multi nationals Examples are Npower, Airmiles, Capital One, Scottish and Southern, Barclaycard and HBOS. EuroDirect is a prime supplier of consumer data, targeting and segmentation systems, credit marketing services and software and technologies to help marketers undertake consumer profiling, analysis, targeting, data management, market analysis and decision support. EuroDirect also works internationally and has developed a suite of international segmentation tools under the CAMEO brand.