Introducing Callcredit Information Group Marketing Solutions
25 February 2009
Broadsystem and EuroDirect to merge under Worboys’ leadership
Major data and marketing players Broadsystem and EuroDirect are this week merging to become the Marketing Solutions business of Callcredit Information Group. The two companies, which have worked alongside each other in the Group following the acquisition of Broadsystem in January 2008, will now operate as one entity, under the leadership of managing director Caroline Worboys. GMAP Consulting, the marketing analysis and retail planning Group company will also become part of the Marketing Solutions division.
The merger brings together the extensive data assets of EuroDirect and the consultancy, database and communication expertise of Broadsystem, to create a holistic client solution unparalleled in the direct marketing industry. Additionally, for the first time Marketing Solutions will have exclusive access to Callcredit’s Credit Solutions data enabling the division to offer credit marketing solutions that drive more efficient and cost effective customer journeys and sustainable revenue streams.
The union comes as Worboys looks to move both the business and the direct marketing industry in a new direction, based on the demands of clients and the current economic climate. The consumer and the marketplace have altered irrevocably and it is fundamental that the industry evolves to offer clients the most up-to-the-minute solutions such as real-time leads, behavioural targeting, channel neutrality and customer journey mapping. The merger will also enable Worboys to innovate drawing on the expertise of all Group companies.
The Marketing Solutions arm will continue to operate across three sites in Leeds, Bristol and Chalfont, employing 750 staff. Callcredit Information Group will also continue to operate the Credit Solutions division, which incorporates leading credit referencing agency, Callcredit, Decision Metrics and Legatio.
Caroline Worboys, managing director, Callcredit Information Group Marketing Solutions, comments:
“Bringing together the capabilities of these two companies into one offering is a huge step forward for the Group. Now is a time for innovation and modernisation and by diverting our resources towards developing our combined offering we believe we are in a great position to help businesses achieve their goals.”
ENDS
For further information please contact:
Eulogy! 0207 927 9999 cig@eulogy.co.uk
Notes to Editors
About the Callcredit Information Group
Callcredit Information Group (www.callcreditgroup.com) brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to enable our client base of businesses and consumers to make informed decisions using our innovative products and services. The group is made up of two complementary divisions:
Marketing Solutions, providing specialist knowledge in customer analytics, consumer targeting, database building and hosting, marketing communications, business modelling and market analysis through three market leaders in their own fields: EuroDirect, Broadsystem and GMAP Consulting.
Credit Solutions, encompassing Callcredit, Legatio and DecisionMetrics – specialists in credit risk, ID verification services and tracing tools.
About Broadsystem
Broadsystem (www.broadsystem.com) creates, manages and delivers multi-channel customer communication strategies. It develops, hosts, and manages marketing databases and, through the intelligent analysis of marketing data, delivers and handles marketing messages through integrated multi-channel communications. Broadsystem clients include: RAF, NHS ‘stop smoking support programme’, Times Newspapers Limited, Sky, Lancôme, Mulberry, BBC World Service, FIVE, Vodafone, ING Direct, Wickes, TUI Group, News Group Newspapers Group, Marriott, Associated Newspapers Ltd.
About EuroDirect
EuroDirect (www.eurodirect.com), the marketing services business within Callcredit information group and is one of the UK’s leading marketing suppliersThe company is well established in the field of direct marketing. Clients include over 40% of the UK's top 1,000 companies, including three of the top five largest multi nationals Examples are Npower, Airmiles, Capital One, Scottish and Southern, Barclaycard and HBOS. EuroDirect is a prime supplier of consumer data, targeting and segmentation systems, credit marketing services and software and technologies to help marketers undertake consumer profiling, analysis, targeting, data management, market analysis and decision support. EuroDirect also works internationally and has developed a suite of international segmentation tools under the CAMEO brand.
About GMAP Consulting
GMAP Consulting (www.gmap.com) has over 20 years experience in retail, automotive, petrol forecourt and financial services and specialises in helping both UK-based and multi-national organisations develop their retail networks, sales territories and market channels to be more efficient and profitable, by understanding the market dynamics that exist between consumers and retailers.
