Callcredit Marketing Solutions Launches UK’s First Customer Engagement Lab
22 July 2009
Data and interaction specialist Callcredit Marketing Solutions is this week launching its Customer Engagement Lab, a purpose built channel rich facility to help clients to plan and improve their marketing programmes. The Lab is believed to be the UK’s first such resource enabling clients to work out the best combinations of on and off-line interactions in real time, to achieve their marketing objectives.
Recent reports that the recession has rendered many traditional customer engagement models less effective are prompting marketers to review existing targeting and customer journeys. In response to this, Callcredit Marketing Solutions has created a unique environment where clients can design and test new approaches.
The Customer Engagement Lab, which is situated at the heart of Callcredit Marketing Solutions’ contact centre, brings together the company’s expertise in consumer data, communications planning, analysis and campaign execution. Guided by a team of customer engagement specialists, clients can rapidly build and test campaigns and prototype solutions, and view market and geo-demographic data to assist in their campaign planning.
The facility is available to clients for a range of purposes, including:
- To support and inform forward thinking, strategy and planning sessions which can be held on site with all the relevant datasets, tools and executional capabilities on hand
- To design and test specific campaigns or trials, utilising Callcredit Marketing Solutions’ wide range of on site executional capabilities from contact centre through to email and social media
- Post campaign analysis and programme evaluation workshops, which can include inputs from client and third party sources including response data, models, performance reporting from previous initiatives and a team of marketing specialists
The scope of the Lab’s capabilities includes telephone, email, SMS, web chat and social media channels as well as a range of analytical tools, consumer classifications, credit/risk and geo-demographic data variables.
Caroline Worboys, Managing Director of Callcredit Marketing Solutions, comments:
“The ability to adapt to changing markets and customer needs is increasingly important in 2009 as marketers struggle to maintain marketing performance. What we can do with this Lab is work with clients to see how their brand should be engaging with customers and what tools and techniques can be used to enhance their performance in a difficult market.”
ENDS
For further information please contact: Eulogy! Christina Aylmer-Pearse / Elaine Cole Tel: 020 7927 9999 Email: CIG@eulogy.co.uk
Notes to Editors:
About Callcredit Information Group
Callcredit Information Group (www.callcreditgroup.com) brings together expertise across the fields of credit referencing, marketing services, interactive solutions consulting and analysis to enable its client base of businesses and consumers to make informed decisions using innovative products and services. The group is made up of two complementary divisions:
Marketing Solutions, (www.callcreditmarketing.com) providing specialist services in consumer targeting, customer engagement, database building and hosting, marketing communications, business modelling, customer and market analysis, delivered through an organisation created from the bringing together of EuroDirect, Broadsystem and GMAP Consulting.
Credit Solutions, encompassing Callcredit, Legatio and DecisionMetrics – specialists in credit risk, ID verification services and tracing tools.
About Callcredit Marketing Solutions
Callcredit Marketing Solutions (www.callcreditmarketing.com) designs and executes marketing programmes with measurable customer value as the starting point. With marketing services from consumer data and contact centres to direct marketing and credit marketing, Callcredit Marketing Solutions helps clients gain greater knowledge of customers and prospects, as well as the best ways to engage with them. By transforming raw consumer data, into actionable customer insight, it helps clients maximise marketing budget while encouraging customers to buy more, do more and stay customers for longer – measurably improving return on investment.
Callcredit Marketing Solutions’ service offering includes:
Real-time channel-rich customer interaction capabilities
Customer value strategy, planning and analysis
Customer database build and management
Data processing and enhancement
Consumer data assets including classifications, prospects and credit data supply
