Callcredit Marketing Solutions Assists in Launch of BBC Bangladesh

09 November 2009

Callcredit Marketing Solutions was awarded the contract for the email marketing of the launch of the first BBC dual-language Bangladeshi website ‘BBC Bangladesh English in Action’.  The site has gone live today. 

The purpose of the project is to communicate with audiences in Bangladesh who want to learn the English language and to drive users to the bilingual website.  The site will be promoted on TV, radio and via road-shows and has a target of three million users. 

Callcredit Marketing Solutions was tasked with running workshops in the lead up to the launch using email marketing, micro-site and database testing.  Visitor analysis was carried out to research the purpose of people’s interaction with the site and their log-in details and preferences were then fed into Callcredit Marketing Solutions’ central log to ensure that users are given content that is directly relevant to them.

Sara Chamberlain, Head of Interactive, BBC Trust said:

“Callcredit Marketing Solutions has impressed us enormously with its ability to seamlessly combine marketing knowledge and technical expertise.  This is a very important project for us and we anticipate great success.” 

Caroline Worboys, Managing Director, Callcredit Marketing Solutions, adds:

“It’s hugely important to gather consumer opinion and insight before working on a site such as this, and we look forward to working with the BBC on this project.”

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Notes to Editors:   
For further information please contact: Christina Aylmer-Pearse, Elaine Cole at Eulogy! cig@eulogy.co.uk  0207 927 9999 

About Callcredit Information Group
Callcredit Information Group (www.callcreditgroup.com) brings together expertise across the fields of credit referencing, marketing services, interactive solutions consulting and analysis to enable its client base of businesses and consumers to make informed decisions using innovative products and services. The group is made up of two complementary divisions:
  • Marketing Solutions, (www.callcreditmarketing.com) providing specialist services in consumer targeting, customer engagement, database building and hosting, marketing communications, business modelling, customer and market analysis, delivered through an organisation created from the bringing together of EuroDirect, Broadsystem and GMAP Consulting.
  • Credit Solutions, encompassing Callcredit, Legatio and DecisionMetrics – specialists in credit risk, ID verification services and tracing tools.