Callcredit Marketing Solutions Assists Applegate in UK Expansion
16 June 2009
Callcredit Marketing Solutions has this week been appointed by business-to-business directory, Applegate, to provide B2B contact centre solutions to support Applegate’s expansion in the UK. Callcredit Marketing Solutions was handed the business following a competitive pitch amongst outsourcers last month.
The outbound telesales campaign will aim to boost customer acquisition through the generation of new directory advertisers. The campaign will be run by a dedicated team of specialist call centre agents based in Callcredit Marketing Solution’s 500 seat interaction centre in Bristol. Training of contact centre staff is taking place throughout June and the full service will commence by the end of the month.
Jon Molyneux-Bracchi, CEO of Applegate, said:
“Callcredit Marketing Solutions has demonstrated that they have the knowledge and understanding to assist us strengthen our market position. We look forward to seeing the successful implementation of a dedicated team at Bristol and we believe that Callcredit Marketing Solutions will help us embark on a very exciting period of substantial growth. Our partnership with Callcredit Marketing Solutions reinforces our objective to continue to be the UK and Irelands number one online business to business directory.”
Duncan Graham, Commercial Director, Callcredit Marketing Solutions, adds:
“This is a great win for us; B2B relationships are more important than ever in the current climate and this provides a fantastic chance for us to demonstrate our telemarketing skills across diverse market sectors.”
ENDS
Notes to Editors:
For further information please contact: Christina Aylmer-Pearse, Elaine Cole, Louisa Osmond at Eulogy! cig@eulogy.co.uk 0207 927 9999
About the Callcredit Information Group
Callcredit Information Group (www.callcreditgroup.com) brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to enable our client base of businesses and consumers to make informed decisions using our innovative products and services. The group is made up of two complementary divisions:
Marketing Solutions (www.callcreditmarketing.com), providing specialist knowledge in customer analytics, consumer targeting, database building and hosting, marketing communications, business modelling and market analysis through three market leaders in their own fields: EuroDirect, Broadsystem and GMAP Consulting.
Credit Solutions, encompassing Callcredit, Legatio and DecisionMetrics – specialists in credit risk, ID verification services and tracing tools
