Callcredit Information Group Marketing Solutions Present a Suite of Data & Database Technologies at TFM&A 2009
19 January 2009
Stand C24, Earls Court 2, London on 24th – 25th February 2009
The Marketing Solutions division of the Callcredit Information Group which includes data and database specialists EuroDirect and Broadsystem will be demonstrating their full range of products and services at this year’s TFM&A.
The Marketing Solutions division of Callcredit Information Group are leading suppliers of database and channel solutions, consumer data, marketing communications programmes, credit marketing services, UK and international consumer classifications, marketing analytics and consultancy and self-service tools for data cleaning, profiling, targeting and mailing list selection.
They will be showcasing a range of technological innovations to Marketers on stand C24. Products to be presented include their Self-Service Online Tools for consumer profiling, cleansing and enhancement, and their innovative new online data selection and mailing tool.
Online Campaign Creator:
EuroDirect’s online data selection and mailing tool revolutionises the way that smaller companies, franchisees and store or territory sales managers can execute their own B2C direct mail campaigns. EuroDirect have streamlined the process by combining all elements of campaign creation into one easy-to-use online interface, enabling users to react faster to market changes and opportunities, without being held back by data bureau and print processes. This innovative online tool allows users to select their mailing list, upload creatives and post out their mailing in one convenient complete package. This one-stop-shop approach allows users to save time and keep costs to a minimum whilst generating leads as and when they need them. The functionality also allows head office marketeers to maintain branding standards and central control by specifying the creatives that their local store managers or franchisees can use.
CAMEO Online (www.cameo-online.com):
Provides an online data cleansing, profiling and enhancement tool for both the UK market and almost 30 other countries across the world. For UK marketers, CAMEO Online UK (www.cameo-online.co.uk) provides a wide range of data hygiene, verification, suppression, screening, profiling and enhancement services at the touch of a button. Recently updated, CAMEO Online UK now includes CCJ, Bankruptcy & IVA Suppression, Mover Tracing and Occupier Update using GAS Reactive and CAMEO Appending.
For international marketers, CAMEO Online Global enables users to append CAMEO intelligence to their database and profile their current customers from a multitude of countries against the global classifications suite to understand what their customers look like so that they can identify new prospects and develop appropriate customer campaigns. At the same time users can cleanse their international address databases.
The Complete Solution:
Alongside these technologies, stand staff will also be to discuss how we can help you develop profitable marketing databases and marketing communications programmes that we can support with our range of consumer datasets, credit scoring and pre-screening files, CAMEO segmentations and multi-channel interaction centre.
Leanne Davidson, Head of Product Management for Callcredit Information Group Marketing Solutions comments:
“We are excited to showcase our latest product and service innovations at this year’s show. EuroDirect and Broadsystem have independently had strong links with TFM&A for many years and now our combined proposition offers a more complete solution to marketers from all industry sectors. It’s a time of big change and cut backs for everyone, so at a time when organisations are reviewing their service providers we can provide an unrivalled guarantee that our marketing solutions will deliver measurable and sustainable returns on investment.”
