Callcredit Information Group

CHANNEL SOLUTIONS

• Email Marketing
• Inbound & Outbound Call Handling
• Automated Call Handling IVR
• Logistics & Fulfilment
• Mobile Marketing Services
• Mobile Response Management
• Information Lines

MARKETING CONSULTANCY & ANALYTICS

CONSUMER DATA & MAILING LISTS

• Core
• Real-Time-Leads

DATABASE SOLUTIONS

• Data Cleaning, Screening & Enhancement
• Database Building, Hosting & Management
• Intelligence Creation
• Discoverer

CREDIT MARKETING SOLUTIONS

• Gauge for Marketing
• CallScreen+

SELF SERVICE TOOLS

• improvemydata.com
• CAMEO Online Global
• MICROVISION Software
• MICROVISION Market Maker
• MICROVISION Marketing Manager
• MICROVISION Walkround
• Street Level Mapping
• CAMEO Internet

ONLINE MARKETING RESEARCH

• CAMEO with Attitude

UK CAMEO CONSUMER CLASSIFICATIONS

• CAMEO UK
• CAMEO Scotland
• CAMEO Income
• CAMEO Financial
• CAMEO Investor
• CAMEO Unemployment
• CAMEO Property
• CAMEO Property+
• CAMEO Personal Finance
• CAMEO Lifestyle
• CAMEO Choices
• CAMEO Ian
• CAMEO Analysis
• CAMEO Workplace
• CAMEO Ethnicity
• CAMEO Welfare

INTERNATIONAL PRODUCT PORTFOLIO

• Global CAMEO Classifications
• CAMEO Global Analysis
• CAMEO Analytics Pack
• Global MICROVISION Software
• CAMEO Online Global
• International Consumer Data

GLOBAL CAMEO CONSUMER CLASSIFICATIONS

• CAMEO International
• CAMEO Australia
• CAMEO Austria
• CAMEO Belgium
• CAMEO Brazil
• CAMEO Canada
• CAMEO Czech Republic
• CAMEO Denmark
• CAMEO Estonia
• CAMEO Finland
• CAMEO France
• CAMEO Germany
• CAMEO Hong Kong
• CAMEO Hungary
• CAMEO Italy
• CAMEO Japan
• CAMEO Korea
• CAMEO Mexico
• CAMEO Netherlands
• CAMEO New Zealand
• CAMEO Norway
• CAMEO Philippines
• CAMEO Poland
• CAMEO Portugal
• CAMEO Republic of Ireland
• CAMEO Romania
• CAMEO Singapore
• CAMEO Slovakia
• CAMEO South Africa
• CAMEO Spain
• CAMEO Sweden
• CAMEO Switzerland
• CAMEO USA

LOCAL AREA DATA & DEMOGRAPHICS

• 2001 Census Data
• 1991-2001 Census Changes
• Population Projections
• Demand/Expenditure Estimates & Market Size
• Workplace Data
• Media Data
• Using Market Research Data for Direct Marketing

MICROVISION Walkround in Detail 

• Efficient 'Walkrounds' or field sales territories are developed using innovative and advanced area analysis, segmentation and clustering methods, and are provided as either:
  
• Hard copy definitions in map and schedule format.
• Electronic dynamic definitions using PDA/Handheld Device* technology.
  
• Eases the process of sales control and operational management, enabling territories to be:
  
• Accurately targeted in terms of the audience and area covered, making the best use of time and resource.
• Logically and efficiently organised to minimise distance covered and maximise call potential.
• Practically sized for optimum sales activity.
  
• Digital system provides key functionality and information that is both easy to understand and utilise:
  
  
  • View individual street level maps and zoom in for more detail
  • Select street on round schedule to display household occupants
  • Verify individual against current and previous Electoral Rolls**
  • Record time and date with call log facility
  • Change name or address details with easy-to-use edit functions
  • Display specific questions and use drop down / tick boxes to record answers
  • Record and capture additional contact management information onsite
  • Take orders in the field with signature recognition capture facility
  • Use email / fax facilities to remotely communicate orders, enquiries or follow-up calls instantly
  • Download photographs or image files for instant onscreen display to customer
  • Use panic button for emergency assistance
    
• Uses MS SQL Server technology to deliver an online interactive database system enabling:
  
  
  • Real time data capture
  • 24-7 access to information for decision support by authorised users
  • Capability to produce performance measurement statistics on a daily basis at individual, team, regional or national level, including:
    
  • Field activity tracking and performance monitoring, in relation to calls made and orders taken
  • Checking and managing order requests and fulfilment
  • Target setting and wage assessment
  • Comparative analysis and benchmarking performance
  • Highlighting areas of weakness and strength in staffing provision
  •  Ability to perform detailed response and conversion analysis, to measure return on investment, cost per enquiry, cost per order etc.
    
• Direct mail and/or telecanvassing list availability to ensure marketing coverage of those households/businesses unsuitable for field sales activity.
  
  
• Reports are available detailing key statistics on the canvassing system built, including the:
  
  
  • Number of Walkrounds defined
  • Number of households/businesses within each Walkround
  • Average radius of each Walkround (in metres)
  • Proportion of households/businesses excluded from field schedule and targeted using alternative direct marketing activities
  • Postal code definition of each Walkround

MICROVISION Walkround Applications

Typically any organisation, which could have a doorstep relationship with its customers and prospects:

• Utilities
• Telecommunications
• Broadcasting
• Publishing
• Doorstep Mail Order / Home Shopping
• Home Improvement
• Charities
• Business to Business

Key Benefits

• Provides a practical and flexible solution for sales teams and management, delivering up-to-date and immediate online access to key information.
  
  
• Maximises efficiency of round definition ensuring tighter territory management:
  
  
  • Round sizes maximise feasible daily coverage.
  • Ensures that the whole area is targeted by means of direct marketing activity.
    
• Reduces costs
  
  
  • Enables optimum resourcing of field sales teams.
  • Replaces the 'scattergun' approach with a more focussed approach so data is only required for the proportion of the market actually targeted.
    
• Delivers local knowledge to central management
  
  
  • Managers feel in greater control, understanding exactly where individuals are working and appreciating the local dynamics of their round.
  • Provides both localised geographical, consumer /business information from which the user can identify the optimum sales and marketing strategy to be deployed in each area.
    
• Digital technology enables quicker, more accurate and consistent data collection, performance measurement and analysis.
  
  
• Direct messaging maximises communication channels between field agents and management, enabling enquiries, orders, follow-up calls, and panic alerts to be dealt with immediately.
  
  
• Ensures accurate consumer targeting and filtering using the CAMEO Classifications
  
  
• Profiling of existing loyal and profitable customers can help you understand, identify and target the most appropriate market and avoid others.
  
  
• Enables precise targeting and filtering of businesses by Standard Industry Classification (SIC), Business Description, Company Size etc.
  
  
• Schedules provides the capability to include suppression flags, saving on time wastage, reduces aggrieved calls and protects the company brand.
  
  
• Facilitates safer working conditions.
  
  
  • Individuals feel safer in the knowledge that their managers always know where they are.
  • Panic button provides assurance that instant assistance is available in difficult situations.
    
• Reduces paperwork and administration costs.
  
  
• Remote download facility means minimum preparation and planning is required prior to canvassing.
  
  
• Builds better working relationships.
  
  
  • Managers appreciate the day-to-day ground coverage of individual salesmen.
  • Individuals feel the rounds are better selected in terms of target audience, call density and order.
    
• Navteq street level mapping data is available for advanced market visualisation and targeting.
   
• Proven results in the field.
  

* PDA systems to be purchased seperately from approved supplier.
**Available for additional license