MICROVISION Software
Marketing GIS - Customer Analysis - Market Analysis
Never before has anyone been able to provide a system that satisfies all your UK and International direct marketing, network planning and strategic planning needs in one comprehensive desktop solution. Until now that is!
MICROVISION provides a uniquely versatile solution. This revolutionary system empowers you to make the most of market opportunities, whether they be in the area of customer recruitment and retention, retail site development, market area management or strategic planning, at home or overseas.
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Products & Services Locator
A Truly Global Marketing GIS
Whether you are trying to identify where to target direct mail or door-drops, where to locate a new store, where to define a store catchment or where your stores aren’t performing as well as they should do, MICROVISION can help. It is available for almost any country in the world.
- MICROVISION Marketing Manager:
A unique marketing GIS designed specifically for customer analysis and targeting. It provides a wide range of user-friendly features that enable you to thoroughly understand your global customers and prospect for more like them using our powerful CAMEO classifications.
- MICROVISION Market Maker:
Using advanced GIS and state-of-the-art drivetime technology MICROVISION Market Maker enables you to use your customer data to rapidly define and visualise your markets. Once created, you can begin to understand each market in terms of their geodemographic, socio-economic and retail profile characteristics, appreciating customer spend and store sales as well as identifying pockets of untapped potential.
- MICROVISION Walkround:
Using area analysis, segmentation and clustering techniques, sales territories (walkrounds) can be accurately identified and targeted to aid the national management of localised door to door canvassing. It is an effective system, which allows the marketer to minimise the distance covered in marketing campaigns but still achieve maximum call responsiveness by identifying the most receptive people.
Additional Data for MICROVISION
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