Our Proven Consulting Approach Will Help You...
- Generate greater value from your existing customer database
- Increase response rates and reduce your customer acquisition costs
- Improve targeting to make offers more relevant
- Identify those customers with potential for more sales
- Measure the effectiveness of your direct marketing activity
- Predict customer behaviour to increase sales and reduce churn
Strategy and Planning Solutions
Our strategy and planning experts bridge the gap between your marketing objectives and practical tactics. Our consultants can work with you to create a marketing plan to ensure resources are allocated to the best opportunities, for example to increase sales or customer retention. Our consultants use experience, frameworks and templates, to engage with you using a series of steps which typically include:
Marketing diagnostic to assess gaps and identify the best opportunities
Business case modelling to support investment decisions
Scoping and planning practical steps to implement strategy
Customer journey design
Data planning and campaign design
Selection and delivery of metrics to evaluate marketing performance
Our Tried and Tested Process
Analytical Solutions
Many clients don’t have sufficient time or specialised resource to conduct marketing analysis in-house, which is why we put together a dedicated team of marketing analysts to do the work for you. Combining over 25 years’ experience with the use of proprietary software and data solutions, we deliver unrivalled services to help you achieve more-accurately targeted marketing campaigns – both in the UK and worldwide.
Solutions include:
In-depth customer data audits
Campaign, response and conversion analysis
Geodemographic and lifestyle profiling
Segmentation and behavioural modelling
Conversion, retention and upsell models
Locational analysis
Example Analysis Services:
From simple profiling through to complex behavioural modelling, we’ll help you predict purchase propensity and churn, driving consumer value through dedicated services, including:
Profiling Analysis – compare customer groups or profile customers against a national or regional base across a range of geodemographic and lifestyle characteristics. Plus, for UK and global customer data, you can utilise our suite of UK and global
CAMEO Classifications. Prospect Scoring – we deliver bespoke targeting models to help you optimise customer acquisition and cross-sell opportunities.
Customer Segmentation – segment customers using RFV, rule-based decision tree models or cluster analysis, using your and/or 3rd party data.
Attribution Modelling – we’ll apply internal or research-based segmentation and propensity models onto your customer databases through extrapolation and data fusion.
Behavioural Modelling – predict key customer events e.g. churn, cross-sell, segment migration.
Campaign Evaluation – we’ll analyse responses by data source as well as profiling and modelling of response/conversion and recommend improvement measures.
Statistical Modelling Techniques
Decision Trees - CHAID and CART
Regression Analysis – both linear and logistic
Cluster Analysis – k-means, Wards method etc.
Specialist Software Tools
3rd Party
SAS, SQL, SPSS, Knowledge Studio, Alterian
