Global CAMEO Segmentations
CAMEO will enable you to locate and target the right customers for you, wherever they are in the world. As the world’s leading suite of consumer classifications, CAMEO offers a highly discriminative system, featuring consumer classifications for 36 country markets. We can offer two standard views:
Each CAMEO country level dataset addressing specific market contexts
Each CAMEO country level dataset linking into a 25-segment Global coding system which enables you to link countries and take a global market view
CAMEO for Database
CAMEO data is also available to append to international databases or single person views at individual level – this can be accessed via our quick online service and works with all the main international character sets. The data can also be used to build segmentation and prospecting models for single markets or multiple countries.
Get your FREE CAMEO consumer profile and international address cleansing audit at CAMEO Online.
CAMEO for Desktop GIS Analysis
CAMEO data is also available for incorporation into geographical information systems for users to incorporate into their target marketing, network planning and strategic decision making activities. Packs include the CAMEO Classification Directory and a standard boundary layer pack for each country.
CAMEO Analytics Packs
Our full Geographical Information System (GIS) solution packs include the CAMEO Classifications, CAMEO Analysis Directories, mapping directories, industry standard layers (eg, roads, place names, etc), boundary files and drive time matrices and all are backed by our team of specialist international marketing consultants.
Flexible Options Designed For You...
Take advantage of our international solutions through a range of flexible options:
Bureau – let our expert team take care of your international data needs
Licensed data – benefit from our data within your organisation
Consulting – accelerate the performance of your international campaigns by taking advantage of our experience and skills