Intelligence Creation
Marketing Software - Fast Counting Software - Marketing Tool - Desktop Data
Intelligence Creation is a fast and flexible marketing tool, enabling you to mine and analyse your customer and transactional data, segment and profile your market and plan direct marketing activity.
It delivers customer intelligence to your desktop through a user-friendly Internet solution, accessible anytime and anywhere through a secure connection to authorised users.
Products & Services Locator
CHANNEL SOLUTIONS
- Email Marketing
- Inbound & Outbound Call Handling
- Automated Call Handling IVR
- Logistics & Fulfilment
- Mobile Marketing Services
- Mobile Response Management
- Information Lines
MARKETING CONSULTANCY & ANALYTICS
CONSUMER DATA & MAILING LISTS
DATABASE SOLUTIONS
- Data Cleaning, Screening & Enhancement
- Database Building, Hosting & Management
- Intelligence Creation
- Discoverer
CREDIT MARKETING SOLUTIONS
SELF SERVICE TOOLS
- improvemydata.com
- CAMEO Online Global
- MICROVISION Software
- MICROVISION Market Maker
- MICROVISION Marketing Manager
- MICROVISION Walkround
- Street Level Mapping
- CAMEO Internet
ONLINE MARKETING RESEARCH
UK CAMEO CONSUMER CLASSIFICATIONS
- CAMEO UK
- CAMEO Scotland
- CAMEO Income
- CAMEO Financial
- CAMEO Investor
- CAMEO Unemployment
- CAMEO Property
- CAMEO Property+
- CAMEO Personal Finance
- CAMEO Lifestyle
- CAMEO Choices
- CAMEO Ian
- CAMEO Analysis
- CAMEO Workplace
- CAMEO Ethnicity
- CAMEO Welfare
INTERNATIONAL PRODUCT PORTFOLIO
- Global CAMEO Classifications
- CAMEO Global Analysis
- CAMEO Analytics Pack
- Global MICROVISION Software
- CAMEO Online Global
- International Consumer Data
GLOBAL CAMEO CONSUMER CLASSIFICATIONS
- CAMEO International
- CAMEO Australia
- CAMEO Austria
- CAMEO Belgium
- CAMEO Brazil
- CAMEO Canada
- CAMEO Czech Republic
- CAMEO Denmark
- CAMEO Estonia
- CAMEO Finland
- CAMEO France
- CAMEO Germany
- CAMEO Hong Kong
- CAMEO Hungary
- CAMEO Italy
- CAMEO Japan
- CAMEO Korea
- CAMEO Mexico
- CAMEO Netherlands
- CAMEO New Zealand
- CAMEO Norway
- CAMEO Philippines
- CAMEO Poland
- CAMEO Portugal
- CAMEO Republic of Ireland
- CAMEO Romania
- CAMEO Singapore
- CAMEO Slovakia
- CAMEO South Africa
- CAMEO Spain
- CAMEO Sweden
- CAMEO Switzerland
- CAMEO USA
LOCAL AREA DATA & DEMOGRAPHICS
Contact Us
Intelligence Creation in Detail
- Intelligence Creation boasts the power to handle huge databases containing millions of records and an almost unlimited number of data variables.
- Enables you to analyse millions of records and view the results in seconds from your desktop.
- Easy-to-use point and click technology enables you to build complex queries without needing the technical know how. Low user training required.
- Delivers immediate high quality presentation and flexible reporting of results.
- Fully Microsoft Windows and Office compatible with reporting links to Excel.
- Quick to implement and easily upgradeable.
We will prepare and load a snapshot of your database into Intelligence Creation, providing updates on a monthly or quarterly basis. The system can be cosmetically customised for your business if required.
Basic Functionality
- View the fields available for selection in folders for easy organisation.
- Select on categorical, continuous or multi-answer variables, choosing from 5 easy methods:
- Make simple selections by tagging required values from a list of variables
- Combine selections to any level of complexity
- Use Venn diagrams to visualise selections and identify overlap
- Make Top N and random selections
- Perform advanced Recency Frequency Value (RFV) analysis on transactional data to work out: How recent? How many? How much?
- Count the records in your selection almost instantaneously.
- Browse the individual selected records.
- Produce high speed analysis tables, cross tabulating any two variables with full sub-totalling to deliver a powerful insight into data relationships.
- Save and load stored selections for future use.
- Work with multi-level data structures, performing selections across up to eight levels of information, e.g. Households, Customers, Accounts etc.
- Present analysis tables as high quality professional business charts at the click of a button.
- Export unique reference numbers for selected records to a file.
- Export selected records as dBase, comma separated, fixed data extract, Excel or Access files.
- Import files of reference numbers for selection or suppression e.g. previous respondents, mailed customers, complainants etc.
Advanced Functionality*
Drive Time and Distance Selections
- Enhance any previous selection criteria with a perspective of spatial accessibility by adding either Drive Time or ‘As the Crow Flies’ Distance selections.
Database Profiling Analysis
- Perform preliminary data mining and explore the characteristics of customer segments to build up a wider picture of your market using advanced Z-Score and Chi-Square Analysis.
Response Modelling and Scoring
- Model and score the whole of your database to identify, select and then target specific individuals with similar characteristics to those profiled.
- Create sophisticated models at incredible speed with minimal input.
- Iterate the process quickly and easily to develop your models to achieve the highest potential gain from your database.
Campaign Management
- Plan, execute and monitor direct marketing campaigns and promotions straight from the screen.
- Create unique marketing cells based on any combination of selections.
- Define manageable thresholds using the 1inNth random technology or maximum output limits.
- Code your data according to the promotion or campaign for easy reference/response analysis.
- Monitor and manage mailing volumes and individual promotion and campaign costs.