improvemydata.com

Online Data Cleaning - Data Cleansing - Data Enhancement - Data Profiling

improvemydata.com is a unique online system which enables users to quickly and easily profile, cleanse and enhance their UK consumer data using a wide range of datasets. It provides marketers with an easy-to-use interface and the convenience and flexibility to analyse and process their data from their desktop 24 hours a day, 7 days a week.

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improvemydata.com in Detail

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improvemydata.com provides a comprehensive data profiling, data verification and enhancement service for the UK market. Services include:

PAF Validation & Enhancement
Residency Verification
Goneaway Suppression & Deceased Screening
National Change of Address (NCOA) Mover Tracing
GAS Reactive Mover Tracing & Occupier Update
CCJ, Bankruptcy & IVA Suppression
MPS, TPS & Baby MPS Screening
Telephone Number Appending

Ex-Directory Flagging
Customer Profiling using CAMEO
Data Appending
Deduplication
Salacious Word Screening
Stop File Creation & Suppression
Email Syntax Validation
Name Splitting & Appending of Contact Name & Salutation
Nearest Location & Distance/Drivetime Appending

Profile your customer and responder data against the CAMEO Classifications suite and a range of other household and individual level variables to add intelligence to your customer understanding and identify key prospect groups.
Append CAMEO Classification codes to your database for further analysis and modeling.
Cleanse and verify consumer names and addresses, providing updated occupier information where it is available, ensuring your communications reach the intended recipients.
Suppress deceased or goneaway customers from your mailing database, reducing customer distress and saving you money.
Trace customers that have moved house to their new address, so that you can maintain communication with them.
Append telephone numbers where they are available and Ex-Directory flags.
Suppress individuals who have had a County Court Judgment (CCJ), Bankrupcty (BAI) or Individual Voluntary Arrangement (IVA) in the last 6 years and credit score your files against Gauge for Marketing.
Identify and remove duplicates from your database to avoid double mailing.
Suppress against your own internal suppression and stop files.
Append to each consumer record the name and postcode of their ‘Nearest’ stores or branches as well as the distance in miles and drivetime in minutes.

Datasets in improvemydata.com

The following datasets can be used in CAMEO-Online to profile, clean and enhance your data:

Postcode Address File (PAF) from the Royal Mail
Core which provides data on the consumer universe and includes the Edited Electoral Roll amongst other data sources
BT Osis which provides telephone numbers and Ex-Directory flags for the whole of the UK
CAMEO UK - For understanding the geodemographics and socio-economics of consumers.
CAMEO Income - For assessing affluence through household income levels.
CAMEO Financial - For assessing credit risk through county court judgments.
CAMEO Investor - For assessing stock market activity and financial sophistication.
CAMEO Property - For understanding wealth through house prices and council tax bands.
CAMEO Unemployment - For assessing economic hardship and poverty at post sector.
CAMEO Welfare – For understanding social deprivation.
CAMEO Property+ which provides household Council Tax Bands and Property Prices
CAMEO Lifestyle – For assessing typical household age, affluence & lifestyle/lifestage
CAMEO Personal Finance – For assessing Credit Behaviour, Personal Savings, Investment, Attitudes to Personal Finance and Channel Preference
Household Composition – from analysing household relationships across Core
Individual Length of Residency
Individual Modelled Age Band
Date of Birth
Director Flags
Investor Flags
GoneAway Suppression File from the Read Group
GAS Reactive from the REaD Group for relocating movers
Xpression from DMA
USS from Royal Mail
Purity from Acxiom
National Change of Address File (NCOA)
The Deceased File from Callcredit Information Group
Mortascreen from Millenium
The Bereavement Register (TBR)
Mailing Preference Service File (MPS), Telephone Preference Service File (TPS)
Baby MPS – for suppressing residents from baby-related mailings where they have lost a child
CallScreen credit risk suppression (from our Credit Solutions division)
Gauge for Marketing Credit Risk Scores at individual level
Drivetime and Distance Matrices – for identifying nearest locations

International Data Cleaning & Profiling

If you are looking for International address cleansing and profiling then find out about our CAMEO Online service.

Callcredit Information Group