Discoverer
Marketing Analytics Software - Data Interrogation - Data Mining
Discover is an intuitive online data exploration and interrogation tool which delivers fast access to customer and prospect data in a user-friendly environment. Discoverer enables marketers and analysts to perform advanced data analysis, segmentation, profiling and modelling on their data. It also enables them to produce fast counts and extract targeted marketing lists for customer recruitment, retention, cross-sell and up-sell campaigns.
Products & Services Locator
CHANNEL SOLUTIONS
- Email Marketing
- Inbound & Outbound Call Handling
- Automated Call Handling IVR
- Logistics & Fulfilment
- Mobile Marketing Services
- Mobile Response Management
- Information Lines
MARKETING CONSULTANCY & ANALYTICS
CONSUMER DATA & MAILING LISTS
DATABASE SOLUTIONS
- Data Cleaning, Screening & Enhancement
- Database Building, Hosting & Management
- Intelligence Creation
- Discoverer
CREDIT MARKETING SOLUTIONS
SELF SERVICE TOOLS
- improvemydata.com
- CAMEO Online Global
- MICROVISION Software
- MICROVISION Market Maker
- MICROVISION Marketing Manager
- MICROVISION Walkround
- Street Level Mapping
- CAMEO Internet
ONLINE MARKETING RESEARCH
UK CAMEO CONSUMER CLASSIFICATIONS
- CAMEO UK
- CAMEO Scotland
- CAMEO Income
- CAMEO Financial
- CAMEO Investor
- CAMEO Unemployment
- CAMEO Property
- CAMEO Property+
- CAMEO Personal Finance
- CAMEO Lifestyle
- CAMEO Choices
- CAMEO Ian
- CAMEO Analysis
- CAMEO Workplace
- CAMEO Ethnicity
- CAMEO Welfare
INTERNATIONAL PRODUCT PORTFOLIO
- Global CAMEO Classifications
- CAMEO Global Analysis
- CAMEO Analytics Pack
- Global MICROVISION Software
- CAMEO Online Global
- International Consumer Data
GLOBAL CAMEO CONSUMER CLASSIFICATIONS
- CAMEO International
- CAMEO Australia
- CAMEO Austria
- CAMEO Belgium
- CAMEO Brazil
- CAMEO Canada
- CAMEO Czech Republic
- CAMEO Denmark
- CAMEO Estonia
- CAMEO Finland
- CAMEO France
- CAMEO Germany
- CAMEO Hong Kong
- CAMEO Hungary
- CAMEO Italy
- CAMEO Japan
- CAMEO Korea
- CAMEO Mexico
- CAMEO Netherlands
- CAMEO New Zealand
- CAMEO Norway
- CAMEO Philippines
- CAMEO Poland
- CAMEO Portugal
- CAMEO Republic of Ireland
- CAMEO Romania
- CAMEO Singapore
- CAMEO Slovakia
- CAMEO South Africa
- CAMEO Spain
- CAMEO Sweden
- CAMEO Switzerland
- CAMEO USA
LOCAL AREA DATA & DEMOGRAPHICS
Contact Us
DISCOVERER in Detail
- Interactive desktop solution with unlimited analysis and visualisation options, including:
- Instant Data Selections and Counts
- 5-Way Venn Diagrams
- Thematic Cross Tab and Pivot Tables
- Flexible 3-D Charting
- RFV Analysis
- Transaction Frequency Analysis
- Customer Profiling
- PWE Modelling and Scoring
- Multi-dimensional Selection, Decision & Organic Trees
- Agile ‘drag n drop' functionality enables users to combine selections instantly on screen and identify how they interact with one another. Each ‘drag n drop' action will automatically create a query which can be saved and reused for further investigation.
- Powerful and insightful Wizards enable you to effortlessly create new variables based on existing or manipulated data E.g. Sum of all transactions greater than £100.
- Advanced 3-D charting empowers users to create highly visual bespoke reports that can be exported as PDF, html or Excel files and refreshed when new data becomes available.
- Seamless integration with MS Word and Excel, allowing you to transfer information into commonly used desktop programs.
- The Discoverer Email Module provides a seamless link to our online email broadcast service enabling users to upload customer or prospect lists directly from Data Grids or Cascade. A feedback loop allows real-time analysis of email bounce, opt outs, click throughs etc.
- Excelsior combines the data within Discoverer with the reporting capabilities of Excel. Tables, Charts, Selections (all the main tools) can be referenced within Excel allowing real-time data counts to be reported on at the click of a button.
- Powerful “What If” analysis and revenue calculations.
- We will prepare and load a snapshot of your database into Discoverer providing updates on a monthly or quarterly basis.
Selecting, Analysing & Presenting Data
- Select variables that you want to use in your analysis and save query rules with user-friendly System and File Explorers.
- Quickly display your selections in a two dimensional grid where the data can be analysed in more depth or exported directly from Discoverer in a range of different formats.
- Analyse multiple variables simultaneously using multi-dimensional Cubes and node trees which can be edited to your own specifications using different theme colours, ranges and statistics.
- Theme cross tabs and change the intensity of the theme to highlight key segments which can then be selected for campaigns or analysis.
- Create colourful 2-D and 3-D charts instantly from selections, cubes and trees, customising your output using a multitude of chart type and style options.
- Split your data into specific target groups using graphical Venn diagrams where each segment will be represented as a coloured eclipse. The Venn diagrams in Discoverer have been completely redeveloped using WPF (Windows Presentation Foundation) for optimal presentation.
- Store template settings for cubes, trees, Venn diagrams and reports.
Profiling, Modelling & Scoring
- Identify characteristics that are most significant amongst your target audience using ‘box' or ‘organic' Decision Trees and segment the entire database to identify look-a-likes and non look-a-likes.
- Individually score each record on your database according to their propensity to respond using Predictive Weight of Evidence (PWE) models and select the best scoring records for your campaigns.
- Estimate how powerful and predictive each model will be using advanced Gains chart measurement techniques.
- Graphically visualise the information in your model through colour and size using a 3-D Torus (Donut).
- Interpret the results of your modelling using a range of statistical terminology, including Index scores, Z-Scores and Cramer's V.
Planning, Executing & Monitoring DM Campaigns
- Plan multi-celled DM campaigns instantly from your desktop, calculate associated costs and ensure exclusivity by removing duplicates.
- Work with multiple target groups concurrently and apply limits, sampling fractions and an overall hierarchical control on who is selected for your campaigns.
- Allocate each mailing cell with a distinct key code so that responses can be traced and analysed.
- Initiate campaigns on-demand or schedule repeated activity at specified frequencies within a date range.
- Output data in a number of formats together with the campaign, promotion and cell codes.
Discoverer Email Module
- A flexible, low cost email marketing software solution, allowing for mass email and SMS campaigns.
- The flexible approach means you get the features you need without paying for the ones you don’t.
- Hosted online meaning there is no software to install.
- Easy to use ‘Point and Click’ interface with no html knowledge required.
- 3 step process: > create your message > upload a list > then deliver
- Automatic anti-spamming safeguards