CallScreen+
Market your products responsibly and avoid high-risk individuals. CallScreen+ is a UK wide consumer database of credit performance and bad-debt information drawn from public and private sources. This means with CallScreen+ pre-screening, you save on marketing and application processing costs for consumers who wouldn’t otherwise be accepted for credit. You’ll also avoid the adverse PR of inviting consumers to apply, only to reject them at decision stage.
Public and SHARE versions are available
Gauge for Marketing
Predict future credit risk and financial stress among your customers and prospects with this robust individual level statistical model. Going beyond traditional pre-credit screening, Gauge for Marketing enables you to predict who’s most likely to qualify for your credit product. By reducing the number of responders declined, Gauge for Marketing helps protect your brand reputation while improving conversion rates and reducing mailing costs.
Public and SHARE versions are available
Residency Verification
For members of Callcredit’s closed user group (SHARE) a unique verification file exists which can help prove the residency of an individual or family unit, at a given address. By verifying a customer or prospect list against this credit bureau derived file, campaign goneaway rates can be reduced and campaign efficiency increased. When used in combination with CallScreen+, this dataset also improves conversion rates, as fewer ‘thin files’ are found at the point of application.
SHARE only version available.
Credit Marketing Consultancy
Our credit consultants will help you meet the challenges of credit marketing in today’s financial climate. Using tried and tested methods; we’ll help you get the most out of our credit and risk data – improving profits while safeguarding the reputation of your organisation.
We have established a method of retrospective analysis where CallScreen+, Gauge for Marketing and Residency Verification rules are applied to your live campaign results and known application scoring outcomes. This ensures marketing is aligned with application risk and ongoing customer management policies.
Flexible Options Designed For You...
Take advantage of our credit pre-screening solutions in the following ways:
