Prospect Pool - Consumer Data Prospects - Consumer Lists - B2C Lists
Faced with increasing regulation and consumer choice, data providers have been under severe pressure to fill the ever widening electoral roll opt-out gap with new, relevant and recent data sources. Following intensive market research and 18 months of heavy investment in new data collection techniques online and offline, we are pleased to announce the launch of ‘Core’. At over 41 million consumer records, Core is now the largest prospecting universe and value pool of its kind.
With a wide range of targeting attributes available, Core embodies both actual and modelled datasets that deliver marketers with the key variables they need to drive successful recruitment, retention, re-activation and cross-sell campaigns. It also caters for truly integrated marketing campaigns by delivering multi-channel touch points of significant volume.
