CAMEO Workplace
Workplace Profiles - Daytime Population Profiling
CAMEO Workplace provides a unique way of profiling and understanding weekday 9-5 populations at small area level. It can be described as 'a profile of workplace centres' - of where people are during the day rather than the direct marekting alternative of profiling residential areas.
As such CAMEO Workplace provides a powerful tool for retailers to be able to analyse and plan their outlet network and optimise their product, promotion and resourcing strategies based on populations that are present through the working week.
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CAMEO Workplace in Detail
By combining Census Journey To Work Data with the CAMEO Classifications suite, CAMEO Workplace is available in 5 varieties enabling users to understand local markets from 5 dimensions:
CAMEO UK - for understanding the geodemographic and socio-economic make-up of daytime populations.
CAMEO Income - for assessing the income profiles of workplace markets.
CAMEO Financial - for evaluating the credit risk profiles of daytime consumers.
CAMEO Investor - for understanding the financial sophistication of workplace populations.
It is available at either Post Sector or at Census Output Area Level.
For each area, the population and percentage population breakdown by CAMEO Code is provided.
For example for CAMEO UK, postal sector LS3 1 may be made up of:
| Daytime Population Count | % Daytime Population | CAMEO UK Category |
|---|
10,086 | 15% | 1A |
6,724 | 10% | 1B |
4,707 | 7% | 1C |
1,345 | 2% | 1D |
13,449 | 20% | 2D |
23,536 | 35% | 3A |
3,362 | 5% | 3B |
4,035 | 6% | 3D |
Total Population of 67,244 | 100% of Daytime Population | |
