CAMEO with Attitude
Online Marketing Research - Online Market Research Panel
CAMEO with Attitude is a new online marketing research and data selector panel which revolutionises the way companies can design and implement their direct marketing campaigns.
It provides an innovative new way for organisations to reduce the time and money spent on testing creatives and taglines before they run with a campaign and uses the intelligence gained to improve the targeting of their proposition.
CAMEO with Attitude enables marketers to test to as many elements of a direct mail pack or digital creative that they need to, to a market research panel in less than 7 days.
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Features At A Glance
Benefits
- Reduces the campaign test cycle to days rather than months, meaning you can afford to
pre-test every campaign to maximise results.
- Enables organisations to reduce costs potentially saving as much as £40,000 every time
you want to test a new DM strategy.
- Real time test feedback dialogue enables you to be fully informed before making any decisions, reducing uncertainty about how a campaign will be received by the public.
- By linking to Core or the clients own customer database, each target group can be easily defined through a suite of bespoke models enabling more accurate targeting for improved response.
- Allows identification of more target cells, each of which may be receptive to a different creative.
- Identifiying new target audiences enables tailoring of multiple creatives and opens new opportunities which may have previously been missed.
- Campaigns can be made more relevant by shaping them specifically using the creative, headline, offer and benefits package preferred by each audience.
