CAMEO USA
USA Consumer Targeting - Profiling - Segmentation
CAMEO USA is a powerful consumer segmentation classification designed specifically to profile, segment and target the North American population. The system enables users to assess the socio-economic and demographic profiles of neighbourhoods across the country. Using CAMEO USA, marketers and market analysts can segment, profile and analyse the USA customer market and use this intelligence for prospect targeting and site selection.
Products & Services Locator
CHANNEL SOLUTIONS
- Email Marketing
- Inbound & Outbound Call Handling
- Automated Call Handling IVR
- Logistics & Fulfilment
- Mobile Marketing Services
- Mobile Response Management
- Information Lines
MARKETING CONSULTANCY & ANALYTICS
CONSUMER DATA & MAILING LISTS
DATABASE SOLUTIONS
- Data Cleaning, Screening & Enhancement
- Database Building, Hosting & Management
- Intelligence Creation
- Discoverer
CREDIT MARKETING SOLUTIONS
SELF SERVICE TOOLS
- improvemydata.com
- CAMEO Online Global
- MICROVISION Software
- MICROVISION Market Maker
- MICROVISION Marketing Manager
- MICROVISION Walkround
- Street Level Mapping
- CAMEO Internet
ONLINE MARKETING RESEARCH
UK CAMEO CONSUMER CLASSIFICATIONS
- CAMEO UK
- CAMEO Scotland
- CAMEO Income
- CAMEO Financial
- CAMEO Investor
- CAMEO Unemployment
- CAMEO Property
- CAMEO Property+
- CAMEO Personal Finance
- CAMEO Lifestyle
- CAMEO Choices
- CAMEO Ian
- CAMEO Analysis
- CAMEO Workplace
- CAMEO Ethnicity
- CAMEO Welfare
INTERNATIONAL PRODUCT PORTFOLIO
- Global CAMEO Classifications
- CAMEO Global Analysis
- CAMEO Analytics Pack
- Global MICROVISION Software
- CAMEO Online Global
- International Consumer Data
GLOBAL CAMEO CONSUMER CLASSIFICATIONS
- CAMEO International
- CAMEO Australia
- CAMEO Austria
- CAMEO Belgium
- CAMEO Brazil
- CAMEO Canada
- CAMEO Czech Republic
- CAMEO Denmark
- CAMEO Estonia
- CAMEO Finland
- CAMEO France
- CAMEO Germany
- CAMEO Hong Kong
- CAMEO Hungary
- CAMEO Italy
- CAMEO Japan
- CAMEO Korea
- CAMEO Mexico
- CAMEO Netherlands
- CAMEO New Zealand
- CAMEO Norway
- CAMEO Philippines
- CAMEO Poland
- CAMEO Portugal
- CAMEO Republic of Ireland
- CAMEO Romania
- CAMEO Singapore
- CAMEO Slovakia
- CAMEO South Africa
- CAMEO Spain
- CAMEO Sweden
- CAMEO Switzerland
- CAMEO USA
LOCAL AREA DATA & DEMOGRAPHICS
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CAMEO USA in Detail
- Built from the latest US Census.
- Developed at Zip Code + 4 level using a wide range of relevant data variables, including:
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- Advanced modelling techniques were used to detect and identify 52 distinct neighbourhood types* which have been aggregated up into 9 main marketing groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO USA Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Single Neighbourhoods | 5.2% |
2 | Wealthy Neighbourhoods Nearing Retirement | 5.2% |
3 | Affluent Families | 11.0% |
4 | Well-Off Family Neighbourhoods | 14.8% |
5 | Comfortable Mixed Neighbourhoods | 19.4% |
6 | Less Affluent Retired Neighbourhoods | 15.4% |
7 | Less Affluent Young Households | 11.6% |
8 | Poorer Families - Many Single Parents | 14.7% |
9 | Poorer Singles | 2.7% |
*A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
CAMEO USA Applications
- Enhance & segment consumer databases.
- Understand your customers & responders through profiling.
- Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops.
- Perform catchment area & site location analysis.
- Screen mailing, telecanvassing or door-to-door lists.
- Understand market potential and use in strategic planning, setting sales targets and evaluating site performance.
- Perform advanced statistical analysis & modelling.
Related Products
- CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.
- CAMEO USA Analysis can work alongside CAMEO USA to further classify and segment the population, providing additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation.