CAMEO Unemployment
Unemployment Segmentation - Customer Profiling - Prospect Targeting
CAMEO Unemployment is a unique postcode classification for assessing economic inactivity, a key factor influencing the relative wealth of an area and levels of economic hardship.
CAMEO Unemployment is built using the latest available Government Unemployment Registers and provides a true evaluation of the unemployment rate and the likely effect on the local economy.
Products & Services Locator
CHANNEL SOLUTIONS
- Email Marketing
- Inbound & Outbound Call Handling
- Automated Call Handling IVR
- Logistics & Fulfilment
- Mobile Marketing Services
- Mobile Response Management
- Information Lines
MARKETING CONSULTANCY & ANALYTICS
CONSUMER DATA & MAILING LISTS
DATABASE SOLUTIONS
- Data Cleaning, Screening & Enhancement
- Database Building, Hosting & Management
- Intelligence Creation
- Discoverer
CREDIT MARKETING SOLUTIONS
SELF SERVICE TOOLS
- improvemydata.com
- CAMEO Online Global
- MICROVISION Software
- MICROVISION Market Maker
- MICROVISION Marketing Manager
- MICROVISION Walkround
- Street Level Mapping
- CAMEO Internet
ONLINE MARKETING RESEARCH
UK CAMEO CONSUMER CLASSIFICATIONS
- CAMEO UK
- CAMEO Scotland
- CAMEO Income
- CAMEO Financial
- CAMEO Investor
- CAMEO Unemployment
- CAMEO Property
- CAMEO Property+
- CAMEO Personal Finance
- CAMEO Lifestyle
- CAMEO Choices
- CAMEO Ian
- CAMEO Analysis
- CAMEO Workplace
- CAMEO Ethnicity
- CAMEO Welfare
INTERNATIONAL PRODUCT PORTFOLIO
- Global CAMEO Classifications
- CAMEO Global Analysis
- CAMEO Analytics Pack
- Global MICROVISION Software
- CAMEO Online Global
- International Consumer Data
GLOBAL CAMEO CONSUMER CLASSIFICATIONS
- CAMEO International
- CAMEO Australia
- CAMEO Austria
- CAMEO Belgium
- CAMEO Brazil
- CAMEO Canada
- CAMEO Czech Republic
- CAMEO Denmark
- CAMEO Estonia
- CAMEO Finland
- CAMEO France
- CAMEO Germany
- CAMEO Hong Kong
- CAMEO Hungary
- CAMEO Italy
- CAMEO Japan
- CAMEO Korea
- CAMEO Mexico
- CAMEO Netherlands
- CAMEO New Zealand
- CAMEO Norway
- CAMEO Philippines
- CAMEO Poland
- CAMEO Portugal
- CAMEO Republic of Ireland
- CAMEO Romania
- CAMEO Singapore
- CAMEO Slovakia
- CAMEO South Africa
- CAMEO Spain
- CAMEO Sweden
- CAMEO Switzerland
- CAMEO USA
LOCAL AREA DATA & DEMOGRAPHICS
Contact Us
CAMEO Unemployment in Detail
- CAMEO Unemployment has been built using both long and short term unemployment rates across male and female claimants gathered at super output area level – enables users to identify unemployment in isolation as a key differentiator.
- As up-to-date and accurate as is possible.
- Groups all UK postcodes into 20 distinct unemployment groups which band neighbourhoods by two key variables:
- The percentage of unemployed households within a postcode
- The index of unemployed households within a postcode when compared to the national average
CAMEO Unemployment Groups | % GB Households | % Economically Inactive Households | Economic Inactivity Index |
|---|---|---|---|
1 | 4.96% | 0.0 - 2.0 | 18 |
2 | 4.97% | 2.0 - 2.7 | 29 |
3 | 4.98% | 2.7 - 3.3 | 36 |
4 | 4.99% | 3.3 - 3.8 | 41 |
5 | 4.97% | 3.8 - 4.3 | 47 |
6 | 5.00% | 4.3 - 4.7 | 53 |
7 | 4.98% | 4.7 - 5.3 | 58 |
8 | 4.98% | 5.3 - 5.8 | 64 |
9 | 4.99% | 5.8 - 6.5 | 70 |
10 | 4.98% | 6.5 - 7.1 | 77 |
11 | 4.98% | 7.1 - 7.9 | 85 |
12 | 4.99% | 7.9 - 8.8 | 93 |
13 | 4.98% | 8.8 - 9.8 | 103 |
14 | 5.99% | 9.8 - 10.8 | 115 |
15 | 4.99% | 10.8 - 12.1 | 127 |
16 | 4.98% | 12.1 - 13.6 | 141 |
17 | 4.99% | 13.6 - 15.5 | 159 |
18 | 4.99% | 15.5 - 17.9 | 181 |
19 | 4.99% | 17.9 - 21.8 | 212 |
20 | 4.99% | 21.8+ | 287 |
CAMEO Unemployment Applications
- Enhance & segment consumer databases
- Understand your customers & responders through profiling
- Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
- Perform catchment area & site location analysis
- Screen mailing, telecanvassing or door-to-door lists
- Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
- Perform advanced statistical analysis & modelling
- Use to enhance targeting selections from other CAMEO Classifications or use alone.