CAMEO Unemployment
Unemployment Segmentation - Customer Profiling - Prospect Targeting
CAMEO Unemployment is a unique postcode classification for assessing economic inactivity, a key factor influencing the relative wealth of an area and levels of economic hardship.
CAMEO Unemployment is built using the latest available Government Unemployment Registers and provides a true evaluation of the unemployment rate and the likely effect on the local economy.
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CAMEO Unemployment in Detail
- CAMEO Unemployment has been built using both long and short term unemployment rates across male and female claimants gathered at super output area level – enables users to identify unemployment in isolation as a key differentiator.
- As up-to-date and accurate as is possible.
- Groups all UK postcodes into 20 distinct unemployment groups which band neighbourhoods by two key variables:
- The percentage of unemployed households within a postcode
- The index of unemployed households within a postcode when compared to the national average
CAMEO Unemployment Groups | % GB Households | % Economically Inactive Households | Economic Inactivity Index |
|---|---|---|---|
1 | 4.98% | 0.0 - 1.0 | 15 |
2 | 4.96% | 1.0 - 1.5 | 23 |
3 | 4.99% | 1.5 - 1.9 | 31 |
4 | 4.96% | 1.9 - 2.3 | 38 |
5 | 4.98% | 2.3 - 2.6 | 45 |
6 | 4.99% | 2.6 - 3.0 | 51 |
7 | 4.99% | 3.0 - 3.3 | 58 |
8 | 4.98% | 3.3 - 3.6 | 64 |
9 | 4.98% | 3.6 - 4.1 | 71 |
10 | 4.99% | 4.1 - 4.5 | 79 |
11 | 4.98% | 4.5 - 5.1 | 88 |
12 | 4.98% | 5.1 - 5.6 | 98 |
13 | 4.98% | 5.6 - 6.3 | 110 |
14 | 4.99% | 6.3 - 7.1 | 123 |
15 | 4.98% | 7.1 - 8.0 | 139 |
16 | 4.99% | 8.0 - 9.2 | 158 |
17 | 4.98% | 9.2 - 10.6 | 181 |
18 | 4.98% | 10.6 - 12.5 | 211 |
19 | 4.99% | 12.5 - 15.7 | 257 |
20 | 4.98% | >15.7+ | 370 |
CAMEO Unemployment Applications
- Enhance & segment consumer databases
- Understand your customers & responders through profiling
- Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
- Perform catchment area & site location analysis
- Screen mailing, telecanvassing or door-to-door lists
- Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
- Perform advanced statistical analysis & modelling
- Use to enhance targeting selections from other CAMEO Classifications or use alone.