CAMEO UK

Customer Segmentation - Geodemographic Profiling - Consumer Targeting 

CAMEO UK is a hugely powerful and well-established consumer geodemographic classification developed for the segmentation, profiling, analysis and targeting of UK consumers. CAMEO UK has been built using the widest range of consumer datasets available and as such it:

  • Doesn't rely on just Census Data alone
  • Uses alternative data sources introducing the 'wealth' aspect not covered
    by the Census
  • Contains individual and household level data enabling a thorough
    differentiation of postcodes

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