CAMEO Switzerland
Swiss Consumer Targeting - Profiling - Segmentation
CAMEO Switzerland is a powerful consumer segmentation classification designed specifically to profile, segment and target the Swiss population. The system enables users to assess the socio-economic and demographic profiles of neighbourhoods across the country. Using CAMEO Switzerland, marketers and market analysts can segment, profile and analyse the Swiss customer market and use this intelligence for prospect targeting and site selection.
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LOCAL AREA DATA & DEMOGRAPHICS
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CAMEO Switzerland in Detail
- Built using the latest Switzerland census, it provides the means to evaluate the socio-economic and demographic characteristics of local neighbourhoods.
- Built at Hectare level using a wide variety of data attributes, including:
- Advanced modelling techniques were used to segment the country into 8 unique community groups and 31 distinct neighbourhood types*.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Switzerland Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Mixed Neighbourhoods | 13.70% |
2 | Affluent Mature Family Neighbourhoods | 13.18% |
3 | Comfortable Households Nearing & Enjoying Retirement | 10.04% |
4 | Comfortable Mixed Neighbourhoods | 10.69% |
5 | Less Affluent Family Neighbourhoods | 9.32% |
6 | Less Affluent Households Nearing & Enjoying Retirement | 14.18% |
7 | Poorer Family Neighbourhoods | 13.51% |
8 | Poorer Single Neighbourhoods | 15.38% |
*A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
CAMEO Switzerland Applications
- Enhance & segment consumer databases
- Understand your customers & responders through profiling
- Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
- Perform catchment area & site location analysis
- Screen mailing, telecanvassing or door-to-door lists
- Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
- Perform advanced statistical analysis & modelling
Related Products
- CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.
- CAMEO Switzerland Analysis can work alongside CAMEO Switzerland to further classify and segment the population, providing additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation.