CAMEO Sweden
Swedish Consumer Targeting - Profiling - Segmentation
CAMEO Sweden is a powerful consumer segmentation classification designed specifically to profile, segment and target the Swedish population. The system enables users to assess the socio-economic and demographic profiles of neighbourhoods across the country. Using CAMEO Sweden, marketers and market analysts can segment, profile and analyse the Swedish customer market and use this intelligence for prospect targeting and site selection.
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LOCAL AREA DATA & DEMOGRAPHICS
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CAMEO Sweden in Detail
- Built at Grid Area level using a range of datasets, it provides the means to evaluate the socio-economic and demographic characteristics of local neighbourhoods.
- Built using a wide variety of data sources, including:
- Advanced techniques in modelling were used to segment the country into 7 unique community groups and 25 distinct neighbourhood types*.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Sweden Group Code & Description | % Households | |
|---|---|---|
1 | Wealthy Family Neighbourhoods | 21.7% |
2 | Wealthy Neighbourhoods Nearing & Enjoying Retirement | 6.8% |
3 | Comfortable Suburban Families | 19.1% |
4 | Comfortable Rural Communities | 2.9% |
5 | Less Affluent Retired Neighbourhoods | 17.7% |
6 | Less Affluent Mixed Neighbourhoods | 23.1% |
7 | Poorer Couples & Singles | 8.7% |
*Summary information on key demographic and socio-economic characteristics is supplied in a quick reference table.
CAMEO Sweden Applications
- Enhance & segment consumer databases
- Understand your customers & responders through profiling
- Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
- Perform catchment area & site location analysis
- Screen mailing, telecanvassing or door-to-door lists
- Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
- Perform advanced statistical analysis & modelling
Related Products
- CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.
- CAMEO Sweden Analysis can work alongside CAMEO Sweden to further classify and segment the population, providing additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation.