CAMEO South Africa
South African Consumer Targeting - Profiling - Segmentation
CAMEO South Africa is a powerful consumer segmentation classification designed specifically to profile, segment and target the South African population. The system enables users to assess the socio-economic and demographic profiles of neighbourhoods across the country. Using CAMEO South Africa, marketers and market analysts can segment, profile and analyse the South African customer market and use this intelligence for prospect targeting and site selection.
Products & Services Locator
CHANNEL SOLUTIONS
- Email Marketing
- Inbound & Outbound Call Handling
- Automated Call Handling IVR
- Logistics & Fulfilment
- Mobile Marketing Services
- Mobile Response Management
- Information Lines
MARKETING CONSULTANCY & ANALYTICS
CONSUMER DATA & MAILING LISTS
DATABASE SOLUTIONS
- Data Cleaning, Screening & Enhancement
- Database Building, Hosting & Management
- Intelligence Creation
- Discoverer
CREDIT MARKETING SOLUTIONS
SELF SERVICE TOOLS
- improvemydata.com
- CAMEO Online Global
- MICROVISION Software
- MICROVISION Market Maker
- MICROVISION Marketing Manager
- MICROVISION Walkround
- Street Level Mapping
- CAMEO Internet
ONLINE MARKETING RESEARCH
UK CAMEO CONSUMER CLASSIFICATIONS
- CAMEO UK
- CAMEO Scotland
- CAMEO Income
- CAMEO Financial
- CAMEO Investor
- CAMEO Unemployment
- CAMEO Property
- CAMEO Property+
- CAMEO Personal Finance
- CAMEO Lifestyle
- CAMEO Choices
- CAMEO Ian
- CAMEO Analysis
- CAMEO Workplace
- CAMEO Ethnicity
- CAMEO Welfare
INTERNATIONAL PRODUCT PORTFOLIO
- Global CAMEO Classifications
- CAMEO Global Analysis
- CAMEO Analytics Pack
- Global MICROVISION Software
- CAMEO Online Global
- International Consumer Data
GLOBAL CAMEO CONSUMER CLASSIFICATIONS
- CAMEO International
- CAMEO Australia
- CAMEO Austria
- CAMEO Belgium
- CAMEO Brazil
- CAMEO Canada
- CAMEO Czech Republic
- CAMEO Denmark
- CAMEO Estonia
- CAMEO Finland
- CAMEO France
- CAMEO Germany
- CAMEO Hong Kong
- CAMEO Hungary
- CAMEO Italy
- CAMEO Japan
- CAMEO Korea
- CAMEO Mexico
- CAMEO Netherlands
- CAMEO New Zealand
- CAMEO Norway
- CAMEO Philippines
- CAMEO Poland
- CAMEO Portugal
- CAMEO Republic of Ireland
- CAMEO Romania
- CAMEO Singapore
- CAMEO Slovakia
- CAMEO South Africa
- CAMEO Spain
- CAMEO Sweden
- CAMEO Switzerland
- CAMEO USA
LOCAL AREA DATA & DEMOGRAPHICS
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CAMEO South Africa in Detail
- Developed using the latest census from South Africa built at Sub Place Level.
- Developed from a wide variety of data variables, including:
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- The latest modelling techniques were employed to characterise the population into 9 main groups subdivided into 42 neighbourhood categories.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO South Africa Group Code & Description | % Households | |
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1 | Affluent Households In Urban Neighbourhoods | 8.16% |
2 | Wealthy Neighbourhoods Nearing & Enjoying Retirement | 7.07% |
3 | Comfortable Couples and Singles in Mixed Tenure | 4.31% |
4 | Comfortable Mixed Neighbourhoods | 10.27% |
5 | Less Affluent Couples & Singles in Urban Areas | 7.76% |
6 | Less Affluent Mixed Households | 13.25% |
7 | Poorer Tribal Settlements | 13.76% |
8 | Poorer Mixed Households | 23.33% |
9 | Ageing Tribal Communities | 12.09% |
*A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
CAMEO South Africa Applications
- Enhance & segment consumer databases
- Understand your customers & responders through profiling
- Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
- Perform catchment area & site location analysis
- Screen mailing, telecanvassing or door-to-door lists
- Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
- Perform advanced statistical analysis & modelling
Related Products
- CAMEO South Africa Analysis can work alongside CAMEO South Africa to further classify and segment the population, providing additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation.