CAMEO Singapore
Singapore Consumer Targeting - Profiling - Segmentation
CAMEO Singapore is a powerful consumer segmentation classification designed specifically to profile, segment and target the Singapore population. The system enables users to assess the socio-economic and demographic profiles of neighbourhoods across the country. Using CAMEO Singapore, marketers and market analysts can segment, profile and analyse the Singapore customer market and use this intelligence for prospect targeting and site selection.
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CHANNEL SOLUTIONS
- Email Marketing
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CONSUMER DATA & MAILING LISTS
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DATABASE SOLUTIONS
- Data Cleaning, Screening & Enhancement
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SELF SERVICE TOOLS
- improvemydata.com
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ONLINE MARKETING RESEARCH
UK CAMEO CONSUMER CLASSIFICATIONS
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INTERNATIONAL PRODUCT PORTFOLIO
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GLOBAL CAMEO CONSUMER CLASSIFICATIONS
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LOCAL AREA DATA & DEMOGRAPHICS
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CAMEO Singapore in Detail
- Developed using data from the latest Singapore Census and with a base level of Postcode.
Built from a range of data variables, including:
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- Highly developed modelling techniques were utilised in order to identify the 39 neighbourhood types organised into 9 main groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Singapore Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Family Neighbourhoods | 10.58% |
2 | Affluent Mature & Retired Neighbourhoods | 3.51% |
3 | Comfortable Younger Owner Occupiers | 15.31% |
4 | Comfortable Mature Neighbourhoods | 3.41% |
5 | Comfortable Family Neighbourhoods | 11.88% |
6 | Less Affluent Homeowning Families | 23.68% |
7 | Less Affluent Single Neighbourhoods | 11.53% |
8 | Poorer Households In Outer Town & Suburban Areas | 10.24% |
9 | Poorer Flat-Dwelling Households In Central Areas | 9.29% |
*A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
CAMEO Singapore Applications
- Enhance & segment consumer databases
- Understand your customers & responders through profiling
- Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
- Perform catchment area & site location analysis
- Screen mailing, telecanvassing or door-to-door lists
- Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
- Perform advanced statistical analysis & modelling
Related Products
- CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.
- CAMEO Singapore Analysis can work alongside CAMEO Singapore to further classify and segment the population, providing additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation.