CAMEO Scotland
Scottish Segmentation - Profiling Scottish Consumers - Targeting Scotland
CAMEO Scotland provides a powerful geodemographic classification system which can be used to accurately segment, profile and target the Scottish consumer market.
CAMEO Scotland has been built to help organisations who have a significant Scottish customer base to analyse this specific market in much greater detail.
Products & Services Locator
CHANNEL SOLUTIONS
- Email Marketing
- Inbound & Outbound Call Handling
- Automated Call Handling IVR
- Logistics & Fulfilment
- Mobile Marketing Services
- Mobile Response Management
- Information Lines
MARKETING CONSULTANCY & ANALYTICS
CONSUMER DATA & MAILING LISTS
DATABASE SOLUTIONS
- Data Cleaning, Screening & Enhancement
- Database Building, Hosting & Management
- Intelligence Creation
- Discoverer
CREDIT MARKETING SOLUTIONS
SELF SERVICE TOOLS
- improvemydata.com
- CAMEO Online Global
- MICROVISION Software
- MICROVISION Market Maker
- MICROVISION Marketing Manager
- MICROVISION Walkround
- Street Level Mapping
- CAMEO Internet
ONLINE MARKETING RESEARCH
UK CAMEO CONSUMER CLASSIFICATIONS
- CAMEO UK
- CAMEO Scotland
- CAMEO Income
- CAMEO Financial
- CAMEO Investor
- CAMEO Unemployment
- CAMEO Property
- CAMEO Property+
- CAMEO Personal Finance
- CAMEO Lifestyle
- CAMEO Choices
- CAMEO Ian
- CAMEO Analysis
- CAMEO Workplace
- CAMEO Ethnicity
- CAMEO Welfare
INTERNATIONAL PRODUCT PORTFOLIO
- Global CAMEO Classifications
- CAMEO Global Analysis
- CAMEO Analytics Pack
- Global MICROVISION Software
- CAMEO Online Global
- International Consumer Data
GLOBAL CAMEO CONSUMER CLASSIFICATIONS
- CAMEO International
- CAMEO Australia
- CAMEO Austria
- CAMEO Belgium
- CAMEO Brazil
- CAMEO Canada
- CAMEO Czech Republic
- CAMEO Denmark
- CAMEO Estonia
- CAMEO Finland
- CAMEO France
- CAMEO Germany
- CAMEO Hong Kong
- CAMEO Hungary
- CAMEO Italy
- CAMEO Japan
- CAMEO Korea
- CAMEO Mexico
- CAMEO Netherlands
- CAMEO New Zealand
- CAMEO Norway
- CAMEO Philippines
- CAMEO Poland
- CAMEO Portugal
- CAMEO Republic of Ireland
- CAMEO Romania
- CAMEO Singapore
- CAMEO Slovakia
- CAMEO South Africa
- CAMEO Spain
- CAMEO Sweden
- CAMEO Switzerland
- CAMEO USA
LOCAL AREA DATA & DEMOGRAPHICS
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CAMEO Scotland in Detail
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- Built using a wealth of individual, household and Output Area level data to create a highly sophisticated targeting tool:
- Output Area Geodemographics - from the 2001 Census
- Household Council Tax Band & Property Value Data - from all Scottish councils
- Individual Shareholder Data - from Share Registers of the FT Top 500 companies
- Individual Directorship Data - from Companies House registers
- Consumer Credit Data – 6 years CCJ/Bankruptcies from sister company Callcredit
- Individual Residency Data - from the Electoral Roll and our Core consumer universe
- Modern modelling techniques were used to locate and define 46 neighbourhood types and 10 key marketing groups, each tested and proved to be highly discriminative.
CAMEO Scotland Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Singles & Couples in Exclusive Neighbourhoods | 4.65% |
2 | Affluent Home Owning Couples & Families in Large Houses | 12.63% |
3 | Comfortable Rural & Suburban Family Neighbourhoods | 15.55% |
4 | Comfortable Singles & Students in Inner Cities & Towns | 6.53% |
5 | Less Affluent Mixed Households | 10.64% |
6 | Less Affluent Mature Neighbourhoods | 7.83% |
7 | Poorer Mixed Households | 13.96% |
8 | Poorer Single Neighbourhoods | 11.03% |
9 | Poorer Mature & Retired Households | 12.02% |
10 | Poorer Council Tenants Including Many Single Parents | 4.85% |
XX | Communal Establishments in Mixed Neighbourhoods | 0.32% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
CAMEO Scotland Applications
- Enhance & segment consumer databases
- Understand your customers & responders through profiling.
- Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops.
- Perform catchment area & site location analysis.
- Screen mailing, telecanvassing or door-to-door lists.
- Understand market potential and use in strategic planning, setting sales targets and evaluating site performance.
- Perform advanced statistical analysis & modelling.