CAMEO Republic of Ireland
Republic of Ireland Consumer Targeting - Profiling - Segmentation
CAMEO Republic of Ireland is a powerful consumer segmentation classification designed specifically to profile, segment and target the Irish population. The system enables users to assess the socio-economic and demographic profiles of neighbourhoods across the country. Using CAMEO Republic of Ireland, marketers and market analysts can segment, profile and analyse the Irish customer market and use this intelligence for prospect targeting and site selection.
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LOCAL AREA DATA & DEMOGRAPHICS
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CAMEO Republic of Ireland in Detail
- Built using a combination of Electoral Area and Electoral Division level using the latest Census of Population for assessing the socio-economic and demographic characteristics of a neighbourhood.
- A variety of relevant data variables were used in the modelling process, including:
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- A series of advanced clustering techniques have been used to identify 32 distinct neighbourhood types*, further organised into 9 key marketing groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Republic of Ireland Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Family Neighbourhoods | 11.46% |
2 | Wealthy Couples & Singles in Urban Areas | 7.41% |
3 | Comfortable Rural Families | 20.04% |
4 | Comfortable Couples & Singles in Urban Areas | 4.09% |
5 | Less Affluent Mixed Neighbourhoods | 18.49% |
6 | Less Affluent Older Households in Rural Areas | 25.62% |
7 | Young Cosmopolitan Communities in Inner City Areas | 2.80% |
8 | Low Income Older Households | 6.38% |
9 | Deprived Family Neighbourhoods | 3.70% |
*A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
CAMEO Republic of Ireland Applications
- Enhance & segment consumer databases
- Understand your customers & responders through profiling
- Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
- Perform catchment area & site location analysis
- Screen mailing, telecanvassing or door-to-door lists
- Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
- Perform advanced statistical analysis & modelling
Related Products
CAMEO Republic of Ireland Analysis can work alongside CAMEO Republic of Ireland to further classify and segment the population, providing additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation.