CAMEO Property+
Property Price Segmentation - Council Tax Profiling - Household Targeting
Unique in the marketplace, CAMEO Property+ is a household level classification which has been developed for understanding consumer property prices and council tax bands, a key gauge of wealth and consumer confidence.
CAMEO Property+ provides a increased insights into household wealth, highlighting crucial differences in house price within postcodes, by flagging each house individually.
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CHANNEL SOLUTIONS
- Email Marketing
- Inbound & Outbound Call Handling
- Automated Call Handling IVR
- Logistics & Fulfilment
- Mobile Marketing Services
- Mobile Response Management
- Information Lines
MARKETING CONSULTANCY & ANALYTICS
CONSUMER DATA & MAILING LISTS
DATABASE SOLUTIONS
- Data Cleaning, Screening & Enhancement
- Database Building, Hosting & Management
- Intelligence Creation
- Discoverer
CREDIT MARKETING SOLUTIONS
SELF SERVICE TOOLS
- improvemydata.com
- CAMEO Online Global
- MICROVISION Software
- MICROVISION Market Maker
- MICROVISION Marketing Manager
- MICROVISION Walkround
- Street Level Mapping
- CAMEO Internet
ONLINE MARKETING RESEARCH
UK CAMEO CONSUMER CLASSIFICATIONS
- CAMEO UK
- CAMEO Scotland
- CAMEO Income
- CAMEO Financial
- CAMEO Investor
- CAMEO Unemployment
- CAMEO Property
- CAMEO Property+
- CAMEO Personal Finance
- CAMEO Lifestyle
- CAMEO Choices
- CAMEO Ian
- CAMEO Analysis
- CAMEO Workplace
- CAMEO Ethnicity
- CAMEO Welfare
INTERNATIONAL PRODUCT PORTFOLIO
- Global CAMEO Classifications
- CAMEO Global Analysis
- CAMEO Analytics Pack
- Global MICROVISION Software
- CAMEO Online Global
- International Consumer Data
GLOBAL CAMEO CONSUMER CLASSIFICATIONS
- CAMEO International
- CAMEO Australia
- CAMEO Austria
- CAMEO Belgium
- CAMEO Brazil
- CAMEO Canada
- CAMEO Czech Republic
- CAMEO Denmark
- CAMEO Estonia
- CAMEO Finland
- CAMEO France
- CAMEO Germany
- CAMEO Hong Kong
- CAMEO Hungary
- CAMEO Italy
- CAMEO Japan
- CAMEO Korea
- CAMEO Mexico
- CAMEO Netherlands
- CAMEO New Zealand
- CAMEO Norway
- CAMEO Philippines
- CAMEO Poland
- CAMEO Portugal
- CAMEO Republic of Ireland
- CAMEO Romania
- CAMEO Singapore
- CAMEO Slovakia
- CAMEO South Africa
- CAMEO Spain
- CAMEO Sweden
- CAMEO Switzerland
- CAMEO USA
LOCAL AREA DATA & DEMOGRAPHICS
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CAMEO Property+ in Detail
- Built using council tax band data it is provided as a household level directory and classifies every household in Great Britain by delivering the following key variables:
1) Council Tax Band - 9 bands where:
- A = Lowest House Price in England, Scotland and Wales
- H = Highest House Price in England and Scotland
- I = Highest House Price in Wales
2) 1991 Council Tax Property Valuation Band
3) Current Estimated Property Valuation Band
- Built from council tax band data sourced from all the local authorities in Great Britain.
- Uses regional weightings and actual Land Registry data on property price and sales activity to derive and calibrate current estimates of property price inline with inflationary changes.
- Use to enhance targeting solutions by combining with other CAMEO Classifications selections or use as a stand-alone classification.
CAMEO Property+ Applications
- Devising a Cost of Living Indicator
- Targeted Direct Mail & Telemarketing
- Customer Profiling & Response Modelling
- Post Sector Ranking for Door to Door Targeting
- List Screening
- Household Directories for Database Enhancement
- Catchment Area Analysis & Site Location
Council Tax Band Variation Within a Postcode
Council Tax Band Building Name/No Street Locality Town Postcode Minimum House Price (£) Maximum House Price (£)