CAMEO Portugal
Portuguese Consumer Targeting - Profiling - Segmentation
CAMEO Portugal is a powerful consumer segmentation classification designed specifically to profile, segment and target the Portuguese population. The system enables users to assess the socio-economic and demographic profiles of neighbourhoods across the country. Using CAMEO Portugal, marketers and market analysts can segment, profile and analyse the Portuguese customer market and use this intelligence for prospect targeting and site selection.
Portuguese 
Products & Services Locator
CHANNEL SOLUTIONS
- Email Marketing
- Inbound & Outbound Call Handling
- Automated Call Handling IVR
- Logistics & Fulfilment
- Mobile Marketing Services
- Mobile Response Management
- Information Lines
MARKETING CONSULTANCY & ANALYTICS
CONSUMER DATA & MAILING LISTS
DATABASE SOLUTIONS
- Data Cleaning, Screening & Enhancement
- Database Building, Hosting & Management
- Intelligence Creation
- Discoverer
CREDIT MARKETING SOLUTIONS
SELF SERVICE TOOLS
- improvemydata.com
- CAMEO Online Global
- MICROVISION Software
- MICROVISION Market Maker
- MICROVISION Marketing Manager
- MICROVISION Walkround
- Street Level Mapping
- CAMEO Internet
ONLINE MARKETING RESEARCH
UK CAMEO CONSUMER CLASSIFICATIONS
- CAMEO UK
- CAMEO Scotland
- CAMEO Income
- CAMEO Financial
- CAMEO Investor
- CAMEO Unemployment
- CAMEO Property
- CAMEO Property+
- CAMEO Personal Finance
- CAMEO Lifestyle
- CAMEO Choices
- CAMEO Ian
- CAMEO Analysis
- CAMEO Workplace
- CAMEO Ethnicity
- CAMEO Welfare
INTERNATIONAL PRODUCT PORTFOLIO
- Global CAMEO Classifications
- CAMEO Global Analysis
- CAMEO Analytics Pack
- Global MICROVISION Software
- CAMEO Online Global
- International Consumer Data
GLOBAL CAMEO CONSUMER CLASSIFICATIONS
- CAMEO International
- CAMEO Australia
- CAMEO Austria
- CAMEO Belgium
- CAMEO Brazil
- CAMEO Canada
- CAMEO Czech Republic
- CAMEO Denmark
- CAMEO Estonia
- CAMEO Finland
- CAMEO France
- CAMEO Germany
- CAMEO Hong Kong
- CAMEO Hungary
- CAMEO Italy
- CAMEO Japan
- CAMEO Korea
- CAMEO Mexico
- CAMEO Netherlands
- CAMEO New Zealand
- CAMEO Norway
- CAMEO Philippines
- CAMEO Poland
- CAMEO Portugal
- CAMEO Republic of Ireland
- CAMEO Romania
- CAMEO Singapore
- CAMEO Slovakia
- CAMEO South Africa
- CAMEO Spain
- CAMEO Sweden
- CAMEO Switzerland
- CAMEO USA
LOCAL AREA DATA & DEMOGRAPHICS
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CAMEO Portugal in Detail
- Developed using data from the latest Government Census and with a base level of Sections (Census Tracts).
- Built from a range of data variables, including:
- Highly developed modelling techniques were utilised in order to identify the 29 neighbourhood types* organised into 8 main groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Portugal Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Younger Families | 2.65% |
2 | Affluent Single Neighbourhoods | 5.86% |
3 | Prosperous Family Neighbourhoods | 9.33% |
4 | Prosperous Retired Neighbourhoods | 8.09% |
5 | Comfortable Younger Households | 14.32% |
6 | Comfortable Family Neighbourhoods | 21.63% |
7 | Less Affluent Mixed Neighbourhoods | 23.09% |
8 | Poorer Rural Neighbourhoods | 15.03% |
*A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
CAMEO Portugal Applications
- Enhance & segment consumer databases
- Understand your customers & responders through profiling
- Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
- Perform catchment area & site location analysis
- Screen mailing, telecanvassing or door-to-door lists
- Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
- Perform advanced statistical analysis & modelling
Related Products
- CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.
- CAMEO Portugal Analysis can work alongside CAMEO Portugal to further classify and segment the population, providing additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation.