CAMEO Philippines
Philippines Consumer Targeting - Profiling - Segmentation
CAMEO Philippines is a powerful consumer segmentation classification designed specifically to profile, segment and target the Philippines population. The system enables users to assess the socio-economic and demographic profiles of neighbourhoods across the country. Using CAMEO Philippines, marketers and market analysts can segment, profile and analyse the Philippines customer market and use this intelligence for prospect targeting and site selection.
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LOCAL AREA DATA & DEMOGRAPHICS
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CAMEO Philippines in Detail
- Built using the latest Philippine Government Census and delivered at Barangay level, it empowers marketers to evaluate the socio-economic and demographic characteristics of local communities.
- Developed from a wide variety of geodemographic variables, including:
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- Proven advanced modelling techniques were used to locate and define a manageable number of community clusters: 43 neighbourhood types* organised into 9 main groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Philippines Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Couples & Singles In Exclusive Neighbourhoods | 12.50% |
2 | Wealthy Neighbourhoods Nearing & Enjoying Retirement | 8.98% |
3 | Comfortable Couples & Families In Executive Rural Areas | 16.98% |
4 | Comfortable Mixed Households In Rural Areas | 14.36% |
5 | Less Affluent Mature & Retired Households | 11.25% |
6 | Less Affluent Younger Households | 6.12% |
7 | Less Affluent Mixed Households | 12.49% |
8 | Poorer Family Neighbourhoods | 8.81% |
9 | Poorer Rural Communities | 7.92% |
*A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
CAMEO Philippines Applications
- Enhance & segment consumer databases
- Understand your customers & responders through profiling
- Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
- Perform catchment area & site location analysis
- Screen mailing, telecanvassing or door-to-door lists
- Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
- Perform advanced statistical analysis & modelling