CAMEO Personal Finance
Financial Segmentation - Financial Targeting - Financial Profiling
CAMEO Personal Finance is a unique individual level segmentation system built to assess the personal finance characteristics of customers and enable the targeting of prospects with similar profiles.
It is delivered as five distinct and easy-to-interpret classifications enabling you to segment, profile and target on any of the following financial criteria:
- Credit Behaviour
- Personal Savings
- Investment Activity
- Attitudes to Personal Finance
- Channel Preference
Products & Services Locator
CHANNEL SOLUTIONS
- Email Marketing
- Inbound & Outbound Call Handling
- Automated Call Handling IVR
- Logistics & Fulfilment
- Mobile Marketing Services
- Mobile Response Management
- Information Lines
MARKETING CONSULTANCY & ANALYTICS
CONSUMER DATA & MAILING LISTS
DATABASE SOLUTIONS
- Data Cleaning, Screening & Enhancement
- Database Building, Hosting & Management
- Intelligence Creation
- Discoverer
CREDIT MARKETING SOLUTIONS
SELF SERVICE TOOLS
- improvemydata.com
- CAMEO Online Global
- MICROVISION Software
- MICROVISION Market Maker
- MICROVISION Marketing Manager
- MICROVISION Walkround
- Street Level Mapping
- CAMEO Internet
ONLINE MARKETING RESEARCH
UK CAMEO CONSUMER CLASSIFICATIONS
- CAMEO UK
- CAMEO Scotland
- CAMEO Income
- CAMEO Financial
- CAMEO Investor
- CAMEO Unemployment
- CAMEO Property
- CAMEO Property+
- CAMEO Personal Finance
- CAMEO Lifestyle
- CAMEO Choices
- CAMEO Ian
- CAMEO Analysis
- CAMEO Workplace
- CAMEO Ethnicity
- CAMEO Welfare
INTERNATIONAL PRODUCT PORTFOLIO
- Global CAMEO Classifications
- CAMEO Global Analysis
- CAMEO Analytics Pack
- Global MICROVISION Software
- CAMEO Online Global
- International Consumer Data
GLOBAL CAMEO CONSUMER CLASSIFICATIONS
- CAMEO International
- CAMEO Australia
- CAMEO Austria
- CAMEO Belgium
- CAMEO Brazil
- CAMEO Canada
- CAMEO Czech Republic
- CAMEO Denmark
- CAMEO Estonia
- CAMEO Finland
- CAMEO France
- CAMEO Germany
- CAMEO Hong Kong
- CAMEO Hungary
- CAMEO Italy
- CAMEO Japan
- CAMEO Korea
- CAMEO Mexico
- CAMEO Netherlands
- CAMEO New Zealand
- CAMEO Norway
- CAMEO Philippines
- CAMEO Poland
- CAMEO Portugal
- CAMEO Republic of Ireland
- CAMEO Romania
- CAMEO Singapore
- CAMEO Slovakia
- CAMEO South Africa
- CAMEO Spain
- CAMEO Sweden
- CAMEO Switzerland
- CAMEO USA
LOCAL AREA DATA & DEMOGRAPHICS
Contact Us
CAMEO Personal Finance in Detail
- CAMEO Personal Finance has been built using the MORI Financial Services panel from Ipsos MORI and the Core consumer universe.
- Combine with CAMEO Lifestyle to introduce age, income, lifestage and lifestyle to your analysis.
- CAMEO Personal Finance can be used to:
- Enhance & segment consumer databases
- Understand your customers & responders through profiling
- Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
- Perform catchment area & site location analysis
- Screen mailing, telecanvassing or door-to-door lists
- Understand market potential, use in strategic planning, setting sales targets & evaluating performance
- Perform advanced statistical analysis & modelling
Credit Behaviour
Group Code | Group Name | Typical Non-Secured | Typical Secured Credit Products | Typical Future Credit Intentions |
|---|---|---|---|---|
A | Credit Savvy | One or Multiple Credit Cards - Typically Paid in Full Each Month, Few Loans | No Mortgage | No Future Plans |
B | Credit Lifestyle | One or Multiple Credit Cards - Typically Paid in Full Each Month, Transfer Credit Card Balance, One or Multiple Loans, Use Overdraft Facility | Mortgage & Remortgage, Some First Mortgagees | Serious Plans |
C | Budgeted Credit | No Credit Cards, One Loan, Use Overdraft Facility | Mortgage, Some First Mortgagees | Significant Plans |
D | Doorstep Credit | Regular Home Collected Credit, No Overdraft Facility, No Other Non-Secured Credit Products | No Mortgage | No Future Plans |
E | Credit Difficulties | No Non-Secured Credit Products, No Overdraft Facility | No Mortgage | No Future Plans |
Personal Savings
Group Code | Group Name | Typical Savings Products |
|---|---|---|
A | Sophisticated Savers | Bank/Building Society Savings Account, Long Term Savings Endowment, Multiple Cash ISAs - Mid to High Value, Multiple Stocks and Shares ISAs, Multiple TESSAs |
B | Regular Long & Short Term Savers | Bank/Building Society Savings Account, Long Term Savings Endowment, One or More Cash ISAs - Mid Value, One or Multiple Stocks and Shares ISAs, Multiple TESSAs |
C | Tax Free Cash Savers | Bank/Building Society Savings Account, One or More Cash ISAs - Mid to High Value |
D | Conventional Savers | Multiple Bank/Building Society Savings Accounts |
E | Seldom Savers | Save only through Current Account |
Investment Activity
Group Code | Group Name | Typical Investment | Investment Activity | Typical Future Investment Intentions |
|---|---|---|---|---|
A | Sophisticated Investors | Stocks & Shares, PEP, Few With Private Pensions, Serious Property Investors, Long Term Savings Endowment, Unit Trust, Investment Bonds & Trusts | Very High | Serious Plans |
B | Portfolio Investors | Stocks & Shares, PEP, Private Pension, Property Investors, Long Term Savings Endowment | Very High | Significant Plans |
C | Active Investors | Stocks & Shares, PEP, Few With Private Pensions | High | Some Plans |
D | Pension Planners | Private Pensions, Few Other Investments | Very Low | No Future Plans |
E | Non Investors | No Investments, No Retirement Provision | Very Low | No Future Plans |
Attitudes to Personal Finance
Group Code | Group Name | Typical Current Account Behaviour | Typical Savings & Investment Behaviour | Typical Credit Behaviour | Typical Financial Plans |
|---|---|---|---|---|---|
A | Financial Nous | Use Current Account to Pay in Income & Pay Bills | Traditional Savings Account, Tax Free Savings, Active in Stocks & Shares, Private Pension, Property Investors | One Credit Card, Pay Credit Card in Full Each Month, Transfer Credit Card Balance, Multiple Loans | Serious Plans to Invest, Plan to Increase Mortgage Borrowing, Plan to Change Mortgage Provider if necessary |
B | Save For What You Want | Use Current Account to Pay in Income & Pay Bills | Traditional Savings Account, Tax Free Savings, Some Stocks & Shares | One or No Credit Cards | No Financial Plans |
C | Careful Money Management | Use Current Account to Pay in Income & Pay Bills, Use Overdraft Facility | One or Multiple Traditional Savings Accounts, Tax Free Savings, Stocks & Shares, Private Pension | One or Two Credit Cards, Transfer Credit Card Balance, One or More Multiple Loans | Plan to Increase Mortgage Borrowing, Plan to Change Financial Providers, Plan to Invest in their Home & Make Major Purchases |
D | Live For Today & Save For Tomorrow | Use Current Account to Pay in Income & Pay Bills, Use Overdraft Facility | Mixed Attitudes to Savings, Private Pension | Multiple Credit Cards, One Loan | Plan to Change Financial Providers, Plan to Invest in their Home & Make Major Purchases |
E | Spend & Save To Your Means | Use Current Account to Pay in Income & Pay Bills | Mixed Attitudes to Savings | No Credit Card | No Financial Plans |
F | Limited Financial Options | Save through Current Account | No Savings or Investments | No Credit Card | No Financial Plans |
Channel Preference
Group Code | Group Name | Typical Channel Behaviour |
|---|---|---|
A | Online Transactors | Use the Internet and Email to Take up Financial Offers and Manage their Finances |
B | Branch Bankers | Prefer Face to Face Contact when Dealing with Financial Matters |
C | Phone Bankers | Prefer to use the Telephone for Managing Finances and Taking up New Product Offers |
D | Channel Indifferent | Use a Variety of Channels When Selecting New Products and Managing Finances |