CAMEO Norway Analysis
Norwegian Consumer Analysis - Advanced Modelling - Targeted Selections
CAMEO Norway Analysis works alongside CAMEO Norway providing powerful indicators to further classify and segment the Norwegian population based on their geodemographics and socio-economics.
The additional variables provided can be appended to customer or prospect databases for advanced modelling and segmentation, building of statistical models and targeting selections.
By combining these factors with the CAMEO Classifications, users can multiply their power by thousands, dramatically increasing the granularity of their customer segmentation.
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CAMEO Norway Analysis in Detail
- Developed through a combination of Grunnkrester (Basic Statistical Unit) and Municipality level data using the latest Norwegian Census and other Government registers.
- Provides additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation:
Variable | Description |
|---|
Presence of children | Low score shows an area containing very few children and a higher score shows an increasing presence of children |
Presence of adults aged over 67 | Low score shows an area containing few people aged over 67 and a higher score shows an increasing presence of people aged over 67 |
Household size | Low score shows an area containing a high proportion of three person households and a higher score shows an increasing household size, with the highest scores representing households of five or more people |
The continuous scores are ideal for applications such as building statistical models and target selections and are normally distributed with an average of zero.
Factor scores are also available grouped in to ten equal 10% deciles where the lowest factor score equates to decile 1, increasing up to the highest score falling in decile 10.
