CAMEO Norway
Norwegian Consumer Targeting - Profiling - Segmentation
CAMEO Norway is a powerful consumer segmentation classification designed specifically to profile, segment and target the Norwegian population. The system enables users to assess the socio-economic and demographic profiles of neighbourhoods across the country. Using CAMEO Norway, marketers and market analysts can segment, profile and analyse the Norwegian customer market and use this intelligence for prospect targeting and site selection.
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CHANNEL SOLUTIONS
- Email Marketing
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- Automated Call Handling IVR
- Logistics & Fulfilment
- Mobile Marketing Services
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MARKETING CONSULTANCY & ANALYTICS
CONSUMER DATA & MAILING LISTS
DATABASE SOLUTIONS
- Data Cleaning, Screening & Enhancement
- Database Building, Hosting & Management
- Intelligence Creation
- Discoverer
CREDIT MARKETING SOLUTIONS
SELF SERVICE TOOLS
- improvemydata.com
- CAMEO Online Global
- MICROVISION Software
- MICROVISION Market Maker
- MICROVISION Marketing Manager
- MICROVISION Walkround
- Street Level Mapping
- CAMEO Internet
ONLINE MARKETING RESEARCH
UK CAMEO CONSUMER CLASSIFICATIONS
- CAMEO UK
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INTERNATIONAL PRODUCT PORTFOLIO
- Global CAMEO Classifications
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- CAMEO Online Global
- International Consumer Data
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LOCAL AREA DATA & DEMOGRAPHICS
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CAMEO Norway in Detail
- Developed through a combination of Grunnkrester (Basic Statistical Unit) and Municipality level data using the latest Norwegian Census and other Government registers.
- Developed from a wide variety of data variables, including:
- Modern modelling techniques were used to locate and define a manageable number of community clusters: 30 neighbourhood types* organised into 8 main groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Norway Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Households in Exclusive Neighbourhoods | 12.80% |
2 | Wealthy Rural Communities | 14.97% |
3 | Comfortable Single Neighbourhoods | 14.26% |
4 | Comfortable Families in Small Town & Suburban Neighbourhoods | 11.10% |
5 | Less Affluent Singles & Couples in Rural Areas | 11.11% |
6 | Less Affluent Rural & Suburban Communities | 11.94% |
7 | Poorer Maturing & Retired Neighbourhoods | 10.27% |
8 | Poorer Mixed Households | 13.42% |
*A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
CAMEO Norway Applications
- Enhance & segment consumer databases
- Understand your customers & responders through profiling
- Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
- Perform catchment area & site location analysis
- Screen mailing, telecanvassing or door-to-door lists
- Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
- Perform advanced statistical analysis & modelling
Related Products
- CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.
- CAMEO Norway Analysis can work alongside CAMEO Norway to further classify and segment the population, providing additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation.