CAMEO Netherlands
Netherlands Consumer Targeting - Profiling - Segmentation
CAMEO Netherlands is a powerful consumer segmentation classification designed specifically to profile, segment and target the Netherlands population. The system enables users to assess the socio-economic and demographic profiles of neighbourhoods across the country. Using CAMEO Netherlands, marketers and market analysts can segment, profile and analyse the Netherlands customer market and use this intelligence for prospect targeting and site selection.
Nederlands 
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CAMEO Netherlands in Detail
- Built using the latest Dutch Census of the population, it provides a tool for assessing the socio-economic and demographic characteristics of local communities.
- Built at 6-Digit Postcode level using a wide variety of geodemographic data, including:
- The latest modelling methods were used to develop 31 neighbourhood clusters* characterised by 8 main groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Netherlands Group Code & Description | % Households | |
|---|---|---|
1 | Professional Affluent Neighbourhoods | 11.0% |
2 | Wealthy Retired Neighbourhoods | 6.2% |
3 | Affluent Families | 10.9% |
4 | Comfortable Family Neighbourhoods | 13.6% |
5 | Less Affluent Neighbourhoods | 23.5% |
6 | Less Affluent Retired Neighbourhoods | 13.7% |
7 | Poorer Rural Neighbourhoods | 6.6% |
8 | Poorer Singles | 14.5% |
*A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
CAMEO Netherlands
- Enhance & segment consumer databases
- Understand your customers & responders through profiling
- Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
- Perform catchment area & site location analysis
- Screen mailing, telecanvassing or door-to-door lists
- Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
- Perform advanced statistical analysis & modelling
Related Products
- CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.