CAMEO Mexico
Mexican Consumer Targeting - Profiling - Segmentation
CAMEO Mexico is a powerful consumer segmentation classification designed specifically to profile, segment and target the Mexican population. The system enables users to assess the socio-economic and demographic profiles of neighbourhoods across the country. Using CAMEO Mexico, marketers and market analysts can segment, profile and analyse the Mexican customer market and use this intelligence for prospect targeting and site selection.
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CHANNEL SOLUTIONS
- Email Marketing
- Inbound & Outbound Call Handling
- Automated Call Handling IVR
- Logistics & Fulfilment
- Mobile Marketing Services
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- Information Lines
MARKETING CONSULTANCY & ANALYTICS
CONSUMER DATA & MAILING LISTS
DATABASE SOLUTIONS
- Data Cleaning, Screening & Enhancement
- Database Building, Hosting & Management
- Intelligence Creation
- Discoverer
CREDIT MARKETING SOLUTIONS
SELF SERVICE TOOLS
- improvemydata.com
- CAMEO Online Global
- MICROVISION Software
- MICROVISION Market Maker
- MICROVISION Marketing Manager
- MICROVISION Walkround
- Street Level Mapping
- CAMEO Internet
ONLINE MARKETING RESEARCH
UK CAMEO CONSUMER CLASSIFICATIONS
- CAMEO UK
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- CAMEO Income
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- CAMEO Property+
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INTERNATIONAL PRODUCT PORTFOLIO
- Global CAMEO Classifications
- CAMEO Global Analysis
- CAMEO Analytics Pack
- Global MICROVISION Software
- CAMEO Online Global
- International Consumer Data
GLOBAL CAMEO CONSUMER CLASSIFICATIONS
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- CAMEO Mexico
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LOCAL AREA DATA & DEMOGRAPHICS
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CAMEO Mexico in Detail
- Built at AGEB / Municipality level using the latest Mexican Census of population, it empowers marketers to evaluate the socio-economic and demographic characteristics of local neighbourhoods.
- Created from a wide variety of data variables, including:
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- The latest modelling techniques were employed to characterise the population into 10 main groups subdivided into 55 neighbourhood categories*.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Mexico Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Singles & Couples in Exclusive Urban Neighbourhoods | 6.60% |
2 | Affluent Family Neighbourhoods | 5.93% |
3 | Comfortable Mixed Households in Urban Areas | 5.13% |
4 | Comfortable Rural Communities | 4.15% |
5 | Comfortable Households Nearing & Enjoying Retirement | 9.15% |
6 | Less Affluent Households Nearing & Enjoying Retirement | 15.16% |
7 | Less Affluent Mixed Households in Urban & Suburban Areas | 16.28% |
8 | Less Affluent Rural Communities | 16.42% |
9 | Poorer Retired Neighbourhoods | 10.00% |
10 | Poorer Mixed Households | 11.19% |
*A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
CAMEO Mexico Applications
- Enhance & segment consumer databases
- Understand your customers & responders through profiling
- Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
- Perform catchment area & site location analysis
- Screen mailing, telecanvassing or door-to-door lists
- Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
- Perform advanced statistical analysis & modelling
Related Products
- CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.