CAMEO Korea Analysis
Korean Consumer Analysis - Advanced Modelling - Targeted Selections
CAMEO Korea Analysis works alongside CAMEO Korea providing powerful indicators to further classify and segment the Korean population based on their geodemographics and socio-economics.
The additional variables provided can be appended to customer or prospect databases for advanced modelling and segmentation, building of statistical models and targeting selections.
By combining these factors with the CAMEO Classifications, users can multiply their power by thousands, dramatically increasing the granularity of their customer segmentation.
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CAMEO Korea Analysis in Detail
- Developed using the latest South Korean census data built at Dong level.
- Provides additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation:
Variable | Description |
|---|
Presence of Children | Low score shows an area containing very few children and a higher score shows an increasing presence of children. |
Presence of Adults Over 60 | Low score shows an area containing few people aged over 60 and a higher score shows an increasing presence of people aged over 60. |
Marital Status | Low score shows an area containing a high proportion of singles and a higher score shows an area containing a high proportion of married couples. |
Housing Type | Low score shows an area containing a high proportion of apartments, a score in the middle relates to apartments in houses and a higher score shows an increasing proportion of detached housing. |
The continuous scores are ideal for applications such as building statistical models and target selections and are normally distributed with an average of zero.
Factor scores are also available grouped in to ten equal 10% deciles where the lowest factor score equates to decile 1, increasing up to the highest score falling in decile 10.
