CAMEO Italy
Italian Consumer Targeting - Profiling - Segmentation
CAMEO Italy is a powerful consumer segmentation classification designed specifically to profile, segment and target the Italian population. The system enables users to assess the socio-economic and demographic profiles of neighbourhoods across the country. Using CAMEO Italy, marketers and market analysts can segment, profile and analyse the Italian customer market and use this intelligence for prospect targeting and site selection.
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CHANNEL SOLUTIONS
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UK CAMEO CONSUMER CLASSIFICATIONS
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LOCAL AREA DATA & DEMOGRAPHICS
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CAMEO Italy in Detail
- Built at Street Segment level using data from the most recent Italian Census and Lifestyle data from Addressvitt,
- Developed using a wide range of relevant data variables, including:
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- Modern modelling procedures were used to create a practicable number of neighbourhood clusters, 51 neighbourhood types* in total, sorted into 10 discriminate groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Italy Group Code & Description | % Households | |
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1 | Affluent Couples & Families In Exclusive Areas | 11.56% |
2 | Affluent & Educated Singles In Urban Neighbourhoods | 8.74% |
3 | Comfortable Family Neighbourhoods | 9.12% |
4 | Comfortable Single Neighbourhoods | 8.02% |
5 | Comfortable Mature Neighbourhoods | 10.82% |
6 | Less Affluent Households In Rural & Suburban Communities | 12.95% |
7 | Less Affluent Mature & Retired Neighbourhoods | 10.64% |
8 | Less Affluent Mixed Neighbourhoods | 14.08% |
| 9 | Poorer Retired Neighbourhoods | 6.44% |
10 | Poorer Mixed Households | 7.63% |
*A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
CAMEO Italy Applications
- Enhance & segment consumer databases
- Understand your customers & responders through profiling
- Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
- Perform catchment area & site location analysis
- Screen mailing, telecanvassing or door-to-door lists
- Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
- Perform advanced statistical analysis & modelling
Related Products
- CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.
- CAMEO Italy Analysis can work alongside CAMEO Italy to further classify and segment the population, providing additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation.