CAMEO Investor
Wealth Segmentation - Consumer Profiling - Prospect Targeting
CAMEO Investor is a unique postcode classification for assessing the wealth and financial sophistication of british consumers. CAMEO Investor can be vital to a range of customer recruitment strategies aimed at highly affluent consumers.
CAMEO Investor is the only classification developed solely from Shareholder Data and as such it enables you to identify investment activity as the key factor that discriminates your file.
Products & Services Locator
CHANNEL SOLUTIONS
- Email Marketing
- Inbound & Outbound Call Handling
- Automated Call Handling IVR
- Logistics & Fulfilment
- Mobile Marketing Services
- Mobile Response Management
- Information Lines
MARKETING CONSULTANCY & ANALYTICS
CONSUMER DATA & MAILING LISTS
DATABASE SOLUTIONS
- Data Cleaning, Screening & Enhancement
- Database Building, Hosting & Management
- Intelligence Creation
- Discoverer
CREDIT MARKETING SOLUTIONS
SELF SERVICE TOOLS
- improvemydata.com
- CAMEO Online Global
- MICROVISION Software
- MICROVISION Market Maker
- MICROVISION Marketing Manager
- MICROVISION Walkround
- Street Level Mapping
- CAMEO Internet
ONLINE MARKETING RESEARCH
UK CAMEO CONSUMER CLASSIFICATIONS
- CAMEO UK
- CAMEO Scotland
- CAMEO Income
- CAMEO Financial
- CAMEO Investor
- CAMEO Unemployment
- CAMEO Property
- CAMEO Property+
- CAMEO Personal Finance
- CAMEO Lifestyle
- CAMEO Choices
- CAMEO Ian
- CAMEO Analysis
- CAMEO Workplace
- CAMEO Ethnicity
- CAMEO Welfare
INTERNATIONAL PRODUCT PORTFOLIO
- Global CAMEO Classifications
- CAMEO Global Analysis
- CAMEO Analytics Pack
- Global MICROVISION Software
- CAMEO Online Global
- International Consumer Data
GLOBAL CAMEO CONSUMER CLASSIFICATIONS
- CAMEO International
- CAMEO Australia
- CAMEO Austria
- CAMEO Belgium
- CAMEO Brazil
- CAMEO Canada
- CAMEO Czech Republic
- CAMEO Denmark
- CAMEO Estonia
- CAMEO Finland
- CAMEO France
- CAMEO Germany
- CAMEO Hong Kong
- CAMEO Hungary
- CAMEO Italy
- CAMEO Japan
- CAMEO Korea
- CAMEO Mexico
- CAMEO Netherlands
- CAMEO New Zealand
- CAMEO Norway
- CAMEO Philippines
- CAMEO Poland
- CAMEO Portugal
- CAMEO Republic of Ireland
- CAMEO Romania
- CAMEO Singapore
- CAMEO Slovakia
- CAMEO South Africa
- CAMEO Spain
- CAMEO Sweden
- CAMEO Switzerland
- CAMEO USA
LOCAL AREA DATA & DEMOGRAPHICS
Contact Us
CAMEO Investor in Detail
- CAMEO Investor is built from over 13 million actual and up-to-date FT Top 500 Shareholder Registers (sourced from our UK Investors Database).
- Provides sound and reliable data at a micro-level for profiling and segmenting existing customers and targeting more prospects.
- Investor characteristics provide a definitive and discriminative indicator of prosperity and disposable income. CAMEO Investor scores every postcode in the UK using two significant variables:
- The number of Investors found within a postcode
- The value of Shareholdings within a postcode
- CAMEO Investor provides seven 7 groups and 42 categories for further differentiation delivering an indication of the dominant geodemographic and socio-economic characteristics of each group.
| Group | Description | % UK Households | Investor Index |
|---|---|---|---|
1 | Serious Investors | 4.12% | 298+ |
2 | Committed Investors | 4.02% | 235 - 297 |
3 | Enthusiastic Investors | 11.66% | 146 - 234 |
4 | Active Investors | 20.06% | 77– 145 |
5 | Interested Investors | 19.66% | 38 - 76 |
6 | Unconcerned Investors | 19.60% | 5 - 37 |
7 | Disinterested Investors | 20.51% | 0 |
* Summary information on key demographic and socio-economic characteristics are supplied in a quick reference table.
- The CAMEO Investor Index scores the UK postcodes from 1 to 999 calculated from the proportion of Investors relative to the UK average.
CAMEO Investor Applications
- Enhance & segment consumer databases
- Understand your customers & responders through profiling
- Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & Leaflet Drops
- Perform catchment area & site location analysis
- Screen mailing, telecanvassing or door-to-door lists
- Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
- Perform advanced statistical analysis & modelling
- Use to enhance targeting selections from other CAMEO Classifications or use alone.