Global CAMEO Consumer Classifications
Global Classifications - International Segmentation - Global Customer Profiling
CAMEO provides a unique series of powerful and discriminative geodemographic classification systems developed to assess the socio-economic and demographic profiles of neighbourhoods across the world. It enables marketers and market analysts to segment, profile and analyse customers and markets and use this intelligence for prospect targeting and site selection.
CAMEO currently segments billions of consumers across over 30 markets worldwide and is built using a range of country specific Population Census’s and Government Registers at the lowest geographical levels possible. All of our country specific classifications are listed below.
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Global CAMEO Classifications in Detail
- Our full range of international CAMEO Classifications includes:
We are constantly developing more classifications so if there is a country not listed that you are interested in, then please contact us and we will look at adding it to our development plan. Alternatively, if you have a requirement for one of the countries quicker than is currently scheduled then we can look at developing it earlier.
- In addition to the country specific Classifications the unique International code enables users to take a global view of their customers and markets, using a single classification, meaning that they can profile customers in one country and find similar prospects in any other country.
- A suite of Analysis Factors work alongside the Global CAMEO Classifications, providing additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation.
Global Classification Applications
- The CAMEO Global Classifications can be used to:
Enhance & segment consumer databases
Understand your customers & responders through profiling
Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
Perform catchment area & site location analysis
Screen mailing, telecanvassing or door-to-door lists
Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
Perform advanced statistical analysis & modelling
Online Profiling of Global Customers
CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.
