CAMEO Income
Income Segmentation - Affluence Profiling - Targeting Consumers By Income
CAMEO Income is a unique postcode classification for determining household income - a major factor in influencing a prospect’s purchasing power and behaviour. The data used to build CAMEO Income provides a reliable reflection of today's income levels, spanning from less than £10k household income per annum to over £100k.
CAMEO Income has been calibrated against key market research reports such as the Expenditure and Food Survey and the New Earnings Survey providing a trusted and accurate classification.
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CAMEO Income in Detail
- CAMEO Income has been built using a number of important factors:
- National individual and household income
- Occupation and directorship data
- Gender and Regionality
- Levels of part-time works and unemployment
- Pension rates and student grants or loans
- Income from other sources such as savings, stocks and shares
- It groups UK postcodes into 8 income bands and 48 categories which segment each of the bands into its main socio-economic and demographic clusters.
| Groups | Description | Household Income | % UK
Households |
|---|
1 | Many households with an income of over | £100K + | 0.69% |
2 | Many households with an income of between | £75 - £100K | 3.01% |
3 | Many households with an income of between | £50 - £75K | 13.32% |
4 | Many households with an income of between | £40 - £50K | 11.58% |
5 | Many households with an income of between | £30 - £40K | 17.73% |
6 | Many households with an income of between | £20 - £30K | 24.88% |
7 | Many households with an income of between | £10 - £20K | 24.93% |
8 | Many households with an income of less than | £10K | 3.49% |
* Summary information on key demographic and socio-economic characteristics are supplied in a quick reference table.
CAMEO Income Applications
Enhance & segment consumer databases
Understand your customers & responders through profiling
Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & Leaflet Drops
Perform catchment area & site location analysis
Screen mailing, telecanvassing or door-to-door lists
Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
Perform advanced statistical analysis & modelling
Click here to download a pdf of our quick reference table to help you understand CAMEO Income in more detail...>>
