CAMEO IAN
Forename Segmentation - Age Profiling
CAMEO Ian is a unique predictor of the likely age of the population at large providing a robust and reliable individual indicator. It uses a person's forename to predict their likely age - based on the historical frequency of name usage.
CAMEO Ian reflects historical changes in name usage and provides users with easy access to age estimations where date of birth intelligence is not available.
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CAMEO Ian in Detail
- Built using different forenames from the Electoral Roll and 18 million dates of birth from the Core universe.
- Probabilities of age by name for over 16,000 forenames have been established.
- Predictions banded into seven relevant and significantly different age bands:
Band | Age Range |
|---|---|
A | 18 - 24 years |
B | 25 - 34 years |
C | 35 - 44 years |
D | 45 - 54 years |
E | 55 - 64 years |
F | 65 - 74 years |
G | 75 + years |
- Most likely age band predicted for each forename.
- Age predictions for each forename are also broken down by 13 areas to highlight regional differences in age.
All Regions |
|---|
East Midlands |
Eastern |
London |
North East |
North West |
Northern Ireland |
Scotland |
South East |
South West |
Wales |
West Midlands |
Yorkshire & the Humber |
CAMEO Ian Applications
- Use to determine the age profile of any database where age information is unknown.
- Use to analyse existing customers and prospect for more of them.
- Use independently to target individuals by age for direct marketing activity.
- Use to refine any combination of other targeting systems.
- Use to screen out certain age bands in direct marketing activity.
- Use to perform advanced statistical analysis and modelling.
- Purchase as a forename directory.