CAMEO Hong Kong Analysis
CAMEO Hong Kong Analysis works alongside CAMEO Hong Kong providing powerful indicators to further classify and segment the Hong Kong population based on their geodemographics and socio-economics.
The additional variables provided can be appended to customer or prospect databases for advanced modelling and segmentation, building of statistical models and targeting selections.
By combining these factors with the CAMEO Classifications, users can multiply their power by thousands, dramatically increasing the granularity of their customer segmentation.
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CAMEO Hong Kong Analysis in Detail
- Built at Street Block level using the latest Hong Kong Census.
- Provides additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation:
Variable | Description |
|---|
Age | Low score indicates an area with a high presence of children and middle-aged adults and a higher score indicates an ageing population |
Education | Low score represents those who have not attended school and a higher score shows those with tertiary education in degree courses or above |
Employment by sector | Low score represents those working within the primary sector such as plant and machine operators and craft related occupations and a higher score represents managers and professionals |
Income | Low score shows an area containing a high proportion of households and individuals earning a low income (HKD 5 – 10K) and a higher score representing those on a higher income (HKD 30K and above) |
The continuous scores are ideal for applications such as building statistical models and target selections and are normally distributed with an average of zero.
Factor scores are also available grouped in to ten equal 10% deciles where the lowest factor score equates to decile 1, increasing up to the highest score falling in decile 10.
