CAMEO Germany
German Consumer Targeting - Profiling - Segmentation
CAMEO Germany is a powerful consumer segmentation classification designed specifically to profile, segment and target the German population. The system enables users to assess the socio-economic and demographic profiles of neighbourhoods across the country. Using CAMEO Germany, marketers and market analysts can segment, profile and analyse the German customer market and use this intelligence for prospect targeting and site selection.
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CHANNEL SOLUTIONS
- Email Marketing
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- Automated Call Handling IVR
- Logistics & Fulfilment
- Mobile Marketing Services
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MARKETING CONSULTANCY & ANALYTICS
CONSUMER DATA & MAILING LISTS
DATABASE SOLUTIONS
- Data Cleaning, Screening & Enhancement
- Database Building, Hosting & Management
- Intelligence Creation
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CREDIT MARKETING SOLUTIONS
SELF SERVICE TOOLS
- improvemydata.com
- CAMEO Online Global
- MICROVISION Software
- MICROVISION Market Maker
- MICROVISION Marketing Manager
- MICROVISION Walkround
- Street Level Mapping
- CAMEO Internet
ONLINE MARKETING RESEARCH
UK CAMEO CONSUMER CLASSIFICATIONS
- CAMEO UK
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- CAMEO Income
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INTERNATIONAL PRODUCT PORTFOLIO
- Global CAMEO Classifications
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- CAMEO Online Global
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GLOBAL CAMEO CONSUMER CLASSIFICATIONS
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LOCAL AREA DATA & DEMOGRAPHICS
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CAMEO Germany in Detail
Built using the latest German geodemographics and lifestyle data at Micro-cell level using a wide range of data variables, including:
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- Modern modelling techniques were used to locate and define a manageable number of community clusters: 50 neighbourhood types* organised into 10 main groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Germany Group Code & Description | % Households | |
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1 | Wealthy Mature & Retired Communities | 5.79% |
2 | Executive Couples & Singles in Urban Areas | 5.08% |
3 | Comfortable Mature & Retired Neighbourhoods | 5.89% |
4 | Comfortable Couples & Singles In Urban Areas | 9.35% |
5 | Comfortable Family Neighbourhoods | 6.84% |
6 | Less Affluent Single Communities | 9.97% |
7 | Less Affluent Mixed Households | 16.05% |
8 | Poorer Singles, Couples & Students In Urban Communities | 7.79% |
9 | Poorer Mixed Households In Urban & Suburban Areas | 15.28% |
10 | Poorer Families In Rural Neighbourhoods | 17.82% |
*A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
CAMEO Germany Applications
- Enhance & segment consumer databases
- Understand your customers & responders through profiling
- Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
- Perform catchment area & site location analysis
- Screen mailing, telecanvassing or door-to-door lists
- Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
- Perform advanced statistical analysis & modelling
Related Products
- CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.