CAMEO France Analysis
French Consumer Analysis - Advanced Modelling - Targeted Selections
CAMEO France Analysis works alongside CAMEO France providing powerful indicators to further classify and segment the French population based on their geodemographics and socio-economics.
The additional variables provided can be appended to customer or prospect databases for advanced modelling and segmentation, building of statistical models and targeting selections.
By combining these factors with the CAMEO Classifications, users can multiply their power by thousands, dramatically increasing the granularity of their customer segmentation.
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CAMEO France Analysis in Detail
- Developed using the latest French Census, CAMEO France Analysis has been built at Ilot level.
- Provides additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation:
Variable | Description |
|---|
Presence of children | Low score shows an area containing very few children and a higher score shows an increasing presence of children |
Presence of adults aged over 60 | Low score shows an area containing few people aged over 60 and a higher score shows an increasing presence of people aged over 60 |
Education | Low score shows an area with no education and a higher score shows an increase in higher education |
Employment status | Low score shows an area with little unemployment and a higher score shows an increase in unemployment |
Household size | Low score shows an area containing a high proportion of small households and a higher score shows an increasing household size, with the highest scores representing households of 6 or more people |
Car ownership | Low score shows an area with no car ownership and a higher score shows an increase in the number of cars owned |
The continuous scores are ideal for applications such as building statistical models and target selections and are normally distributed with an average of zero.
Factor scores are also available grouped in to ten equal 10% deciles where the lowest factor score equates to decile 1, increasing up to the highest score falling in decile 10.
