CAMEO France
French Consumer Targeting - Profiling - Segmentation
CAMEO France is a powerful consumer segmentation classification designed specifically to profile, segment and target the French population. The system enables users to assess the socio-economic and demographic profiles of neighbourhoods across the country. Using CAMEO France, marketers and market analysts can segment, profile and analyse the French customer market and use this intelligence for prospect targeting and site selection.
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CHANNEL SOLUTIONS
- Email Marketing
- Inbound & Outbound Call Handling
- Automated Call Handling IVR
- Logistics & Fulfilment
- Mobile Marketing Services
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- Information Lines
MARKETING CONSULTANCY & ANALYTICS
CONSUMER DATA & MAILING LISTS
DATABASE SOLUTIONS
- Data Cleaning, Screening & Enhancement
- Database Building, Hosting & Management
- Intelligence Creation
- Discoverer
CREDIT MARKETING SOLUTIONS
SELF SERVICE TOOLS
- improvemydata.com
- CAMEO Online Global
- MICROVISION Software
- MICROVISION Market Maker
- MICROVISION Marketing Manager
- MICROVISION Walkround
- Street Level Mapping
- CAMEO Internet
ONLINE MARKETING RESEARCH
UK CAMEO CONSUMER CLASSIFICATIONS
- CAMEO UK
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INTERNATIONAL PRODUCT PORTFOLIO
- Global CAMEO Classifications
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LOCAL AREA DATA & DEMOGRAPHICS
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CAMEO France in Detail
- Developed using the latest French Census, CAMEO France has been built at llot level.
- Created from a wide variety of data variables, including:
- Modern modelling techniques were used to locate and define a manageable number of marketing clusters: 45 neighbourhood types* organised into 9 main groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO France Group Code & Description | % Households | |
|---|---|---|
1 | Young and Affluent Neighbourhoods | 5.96% |
2 | Wealthy Neighbourhoods Nearing Retirement | 4.65% |
3 | Well Off White Collar Neighbourhoods | 11.13% |
4 | Comfortable Mixed Neighbourhoods | 15.02% |
5 | Comfortable Homeowning Families | 10.16% |
6 | Less Affluent Retired Households | 14.01% |
7 | Less Affluent Rural Communities | 11.70% |
8 | Less Affluent Family Neighbourhoods | 18.69% |
9 | Poorer Homeowning Households | 8.68% |
*A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
CAMEO France Applications
- Enhance & segment consumer databases
- Understand your customers & responders through profiling
- Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
- Perform catchment area & site location analysis
- Screen mailing, telecanvassing or door-to-door lists
- Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
- Perform advanced statistical analysis & modelling
Related Products
- CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.
- CAMEO France Analysis can work alongside CAMEO France to further classify and segment the population, providing additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation.