CAMEO Fin
Financial Segmentation - Credit Risk Profiling - Consumer Targeting
CAMEO Financial is a powerful postcode classification for assessing credit risk - a key factor influencing an individual’s ability to make payments. CAMEO Financial has been built to empower marketers to target or screen prospects based on their likely credit risk.
CAMEO Financial is the only classification developed solely from Credit Dataand as such it enables you to identify credit risk as the key factor that discriminates your file.
Products & Services Locator
CHANNEL SOLUTIONS
- Email Marketing
- Inbound & Outbound Call Handling
- Automated Call Handling IVR
- Logistics & Fulfilment
- Mobile Marketing Services
- Mobile Response Management
- Information Lines
MARKETING CONSULTANCY & ANALYTICS
CONSUMER DATA & MAILING LISTS
DATABASE SOLUTIONS
- Data Cleaning, Screening & Enhancement
- Database Building, Hosting & Management
- Intelligence Creation
- Discoverer
CREDIT MARKETING SOLUTIONS
SELF SERVICE TOOLS
- improvemydata.com
- CAMEO Online Global
- MICROVISION Software
- MICROVISION Market Maker
- MICROVISION Marketing Manager
- MICROVISION Walkround
- Street Level Mapping
- CAMEO Internet
ONLINE MARKETING RESEARCH
UK CAMEO CONSUMER CLASSIFICATIONS
- CAMEO UK
- CAMEO Scotland
- CAMEO Income
- CAMEO Financial
- CAMEO Investor
- CAMEO Unemployment
- CAMEO Property
- CAMEO Property+
- CAMEO Personal Finance
- CAMEO Lifestyle
- CAMEO Choices
- CAMEO Ian
- CAMEO Analysis
- CAMEO Workplace
- CAMEO Ethnicity
- CAMEO Welfare
INTERNATIONAL PRODUCT PORTFOLIO
- Global CAMEO Classifications
- CAMEO Global Analysis
- CAMEO Analytics Pack
- Global MICROVISION Software
- CAMEO Online Global
- International Consumer Data
GLOBAL CAMEO CONSUMER CLASSIFICATIONS
- CAMEO International
- CAMEO Australia
- CAMEO Austria
- CAMEO Belgium
- CAMEO Brazil
- CAMEO Canada
- CAMEO Czech Republic
- CAMEO Denmark
- CAMEO Estonia
- CAMEO Finland
- CAMEO France
- CAMEO Germany
- CAMEO Hong Kong
- CAMEO Hungary
- CAMEO Italy
- CAMEO Japan
- CAMEO Korea
- CAMEO Mexico
- CAMEO Netherlands
- CAMEO New Zealand
- CAMEO Norway
- CAMEO Philippines
- CAMEO Poland
- CAMEO Portugal
- CAMEO Republic of Ireland
- CAMEO Romania
- CAMEO Singapore
- CAMEO Slovakia
- CAMEO South Africa
- CAMEO Spain
- CAMEO Sweden
- CAMEO Switzerland
- CAMEO USA
LOCAL AREA DATA & DEMOGRAPHICS
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CAMEO Financial in Detail
- CAMEO Financial has been based on six years’ history of actual County Court Judgments and Bankruptcies.
- Assesses the risk carried by every postcode in the UK using two significant variables:
- The average number of CCJs per household found within a postcode
- The proportion of households in a postcode with bankruptcies
- CAMEO Financial provides 7 risk types, subdivided into 42 categories for greater discrimination and understanding of the social make-up of each group.
| Groups | Description | % UK Households | Risk Factor - Ratio of CCJs & Bankruptcies to Households |
|---|---|---|---|
Lowest Risk | 20.02% | ||
Very Low Risk | 4.92% | ||
Low Risk | 6.04% | ||
Below Average Risk | 13.83% | ||
Average Risk | 17.58% | ||
Above Average Risk | 19.51% | ||
Highest Risk | 17.74% |
* Summary information on key demographic and socio-economic characteristics are supplied in a quick reference table
- A robust and reliable classification that allows you to assess credit risk quickly and easily.
CAMEO Financial Applications
- Enhance & segment consumer databases
- Understand your customers & responders through profiling
- Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & Leaflet Drops
- Perform catchment area & site location analysis
- Screen mailing, telecanvassing or door-to-door lists
- Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
- Perform advanced statistical analysis & modelling
- Use to enhance targeting selections from the other CAMEO Classifications or use alone.