CAMEO Estonia Analysis
Estonian Consumer Analysis - Advanced Modelling - Targeted Selections
CAMEO Estonia Analysis works alongside CAMEO Estonia providing powerful indicators to further classify and segment the Estonian population based on their geodemographics and socio-economics.
The additional variables provided can be appended to customer or prospect databases for advanced modelling and segmentation, building of statistical models and targeting selections.
By combining these factors with the CAMEO Classifications, users can multiply their power by thousands, dramatically increasing the granularity of their customer segmentation.
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CAMEO Estonia Analysis in Detail
- Built using the latest Estonian Government Census data at 1km grid square level.
- Provides additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation:
Variable | Description |
|---|
Presence of children | Low score shows an area containing very few children and a higher score shows an increasing presence of children |
Presence of adults aged over 51 | Low score shows an area containing few people aged over 51 and a higher score shows an increasing presence of people aged over 51 |
Marital status | Low score shows an area containing a high presence of singles and a higher score shows an increasing presence of married couples |
Education | Low score shows an area containing little higher education and a higher score shows an increase in higher education |
Employment | Low score shows an area containing a high proportion of employed people and a higher score shows an increase in unemployment levels |
- Factor scores are also available grouped in to ten equal 10% deciles where the lowest factor score equates to decile 1, increasing up to the highest score falling in decile 10.
