CAMEO Denmark
Danish Consumer Targeting - Profiling - Segmentation
CAMEO Denmark is a powerful consumer segmentation classification designed specifically to profile, segment and target the Danish population. The system enables users to assess the socio-economic and demographic profiles of neighbourhoods across the country. Using CAMEO Denmark, marketers and market analysts can segment, profile and analyse the Danish customer market and use this intelligence for prospect targeting and site selection.
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LOCAL AREA DATA & DEMOGRAPHICS
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CAMEO Denmark in Detail
- Developed using the latest Danish census data built at 20hh level, an amalgamation of 100 metre grid squares.
- Built from a wide variety of variables, including:
- Advanced techniques in modelling were utilised in order to identify the 37 neighbourhood types* organised into 10 main groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Denmark Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Families in Large Rural Homes | 5.25% |
2 | Affluent Older Neighbourhoods in Large Detached Housing | 15.20% |
3 | Wealthy Mixed Age Rural Neighbourhoods | 19.50% |
4 | Comfortable Mature Households in Mixed Areas | 13.45% |
5 | Comfortable Mixed Neighbourhoods | 5.89% |
6 | Modest Urban Neighbourhoods of Small Multi-Residences | 9.75% |
7 | Mixed Age Households in Less Affluent Urban Areas | 15.02% |
8 | Low Income Mature Residents in Mixed Neighbourhoods | 7.37% |
9 | Young and Older Families with Limited Means | 4.31% |
10 | Young Pre-Family Households and Students in Deprived Urban Areas | 4.20% |
*A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
CAMEO Denmark Applications
- Enhance & segment consumer databases
- Understand your customers & responders through profiling
- Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
- Perform catchment area & site location analysis
- Screen mailing, telecanvassing or door-to-door lists
- Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
- Perform advanced statistical analysis & modelling
Related Products
- CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.
- CAMEO Denmark Analysis can work alongside CAMEO Denmark to further classify and segment the population, providing additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation.
Find Out More
For contact details of your local agent please email cameo@callcreditmarketing.com
Click here to download a pdf of our quick reference table to help you understand CAMEO Denmark in more detail...>>