CAMEO Czech Republic Analysis
Czech Consumer Analysis - Advanced Modelling - Targeted Selections
CAMEO Czech Republic Analysis works alongside CAMEO Czech Republic providing powerful indicators to further classify and segment the Czech population based on their geodemographics and socio-economics.
The additional variables provided can be appended to customer or prospect databases for advanced modelling and segmentation, building of statistical models and targeting selections.
By combining these factors with the CAMEO Classifications, users can multiply their power by thousands, dramatically increasing the granularity of their customer segmentation.
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CAMEO Czech Republic Analysis in Detail
- Developed using the latest census from the Czech Republic built at the Census Enumeration (ICZUJ) level.
- Provides additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation:
Variable | Description |
|---|
Presence of Children | Low score shows an area containing very few children and a higher score shows an increasing presence of children |
Presence of adults aged over 55 | Low score shows an area containing few people aged over 55 and a higher socre shows an increasing presence of people aged over 55 |
Household size | Low score shows an area containing a high proportion of small households and a higher score shows an increasing household size, with the highest scores representing households of 5 or more people |
Unemployment level | Low score shows an area containing few unemployed people and a higher score shows an increasing unemployment level |
Car ownership | Low score shows an area containing few cars per household and a higher score shows an increasing number of cars owned per household |
- The continuous scores are ideal for applications such as building statistical models and target selections and are normally distributed with an average of zero.
- Factor scores are also available grouped in to ten equal 10% deciles where the lowest factor score equates to decile 1, increasing up to the highest score falling in decile 10.
