CAMEO Czech Republic
Czech Consumer Targeting - Profiling - Segmentation
CAMEO Czech Republic is a powerful consumer segmentation classification designed specifically to profile, segment and target the Czech population. The system enables users to assess the socio-economic and demographic profiles of neighbourhoods across the country. Using CAMEO Czech Republic, marketers and market analysts can segment, profile and analyse the Czech customer market and use this intelligence for prospect targeting and site selection.
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UK CAMEO CONSUMER CLASSIFICATIONS
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LOCAL AREA DATA & DEMOGRAPHICS
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CAMEO Czech Republic in Detail
- Developed using the latest census from the Czech Republic built at the Census Enumeration (ICZUJ) level.
- Built from a wide variety of data variables, including:
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- State of the art analytical procedures were adopted to detect the 28 neighbourhood types* and organise them into 8 distinct groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Czech Republic Group Code & Description | % Households | |
|---|---|---|
1 | Wealthy Family Neighbourhoods | 4.6% |
2 | Affluent Neighbourhoods Nearing & Enjoying Retirement | 10.5% |
3 | Comfortable White Collar Households | 11.5% |
4 | Comfortable Mixed Neighbourhoods | 6.4% |
5 | Less Affluent Home Owners | 14.3% |
6 | Less Affluent Family Neighbourhoods | 17.4% |
7 | Poorer Rural Communities | 10.6% |
8 | Poorer Mixed Neighbourhoods | 24.7% |
*A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
CAMEO Czech Republic Applications
- Enhance & segment consumer databases
- Understand your customers & responders through profiling
- Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
- Perform catchment area & site location analysis
- Screen mailing, telecanvassing or door-to-door lists
- Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
- Perform advanced statistical analysis & modelling
Related Products
- CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.
- CAMEO Czech Republic Analysis can work alongside CAMEO Czech Republic to further classify and segment the population, providing additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation.